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Your Content Empire Roadmap

Decisions, decisions. The road to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and beautiful...

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How to Create a Successful Pre-Launch Campaign

Most of my launch strategy clients have tried launching a course or product previously but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap - there’s no one gets it completely right the...

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My Creative Process – Sales Funnels

I’ve worked on dozens of sales funnels in the last year alone, and all of them have been one-of-a-kind based on the specific product, industry, resources and goals that the client had. But even so, there’s an underlying system that guides every one of...

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Three Tips for Simplifying Your Launch Graphics

You’re almost ready to launch your new product into the world – you’ve researched, you’ve tweaked it, and you’ve tested it. Launching a product is no small feat. You’ve got to plan the timeline, write the content, plan webinars and ads, and recruit some...

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