content strategy

How to Choose and Create the Perfect Funnel Freebie

A question I get all the time about opt-in freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...

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How to Measure the ROI of Your Content

As the smart and savvy business owner you are, you know that you’re supposed to focusing your energies on the things that have the biggest payoff for your business. And that’s where things can get a little fuzzy with content - it isn’t always easy to...

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How to Create Better Content with a Reader Journey Map

I have two businesses - essentially. I have an agency side that serves my clients who want their content and marketing off their plates and done for them. And I also have my education side where I have the privilege of getting to teach entrepreneurs to do...

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