40 Ways to Promote Your Next Launch

40 Ways to Promote Your Next Launch

First – What is the PESO model? The PESO model was originally introduced by Gina Dietrich of Spin Sucks for the PR and media world. But it’s a powerful content marketing tool too, especially when applying it to your launch strategy. Here’s what it...
How to Create a Successful Pre-Launch Campaign

How to Create a Successful Pre-Launch Campaign

Most of my launch strategy clients have tried launching a course or product previously but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap – there’s no one gets it completely right the first...
Three Tips for Simplifying Your Launch Graphics

Three Tips for Simplifying Your Launch Graphics

You’re almost ready to launch your new product into the world – you’ve researched, you’ve tweaked it, and you’ve tested it. Launching a product is no small feat. You’ve got to plan the timeline, write the content, plan webinars and ads, and recruit some launch...
Ultimate Guide: How to Launch a Profitable Course

Ultimate Guide: How to Launch a Profitable Course

Most of us have been there before. You create a program that you know is going to be an absolute game changer for your people. You start your launch off, bubbling over with excitement to share it with everyone and anyone. And then…crickets. Every day that goes...

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