Get more sales with this profit-aligned content plan process

Have you ever felt stuck in a pattern of publishing your weekly blog post just because you had to? Or stuck in the create-publish-create-publish grind because it felt something you should be doing?

There’s a big difference between content quo – a streamlined system of strategic content marketing I refer to often that consistently gets you results and builds momentum towards your goals – and this “because-I-have-to” grind.

Content is the most powerful tool to every entrepreneur to grow an engaged audience and invite that audience to their paid offers. But unless it’s done as part of a profit-aligned strategy then hitting your revenue goals with content and seeing a return-on-investment for your time spent creating content will be more of a matter of luck than certainty.

This is why I wanted to share my own process for creating a profit-content plan for the month that supercharges content I create and turns it into revenue consistently and reliably.

Ready to change the way you plan your content?

Here are the 7 steps to reaching your revenue goals using content and I’ll be working through a recent example from my own business to show you this process in practice.

Step 1 – Choose a Goal and a Product/Service to Focus on for the Month

The first part of creating your profit-aligned content plan is to get clear on (A) the revenue goal you’d like to achieve and (B) the product or service that you’d like to focus on promoting and selling for the month.

There are a couple of ways to decide on your revenue goal.

Option 1 – You can look at your revenue in previous months and increase it a little to start stretching that goal and growing it gradually over time.

Option 2 – You can base it around your expenses. What do you need to cover your business expenses? What do you want to pay yourself? And is there anything you’d like to invest in for the coming month?

Choosing a product or service to focus on promoting and selling for the month:

Are you someone who resists choosing ONE product or service to promote? You could be unintentionally sabotaging your marketing efforts.

A lot of my clients feel like they should focus on selling all their things, all the time. And this results in confusing messages and spread-to-thin marketing that hinder their ability to sell anything at all.

A simple practice is to choose 1 product or service to sell for the month (or quarter). If you have multiple offers, you can cycle through them. Or if you want to run a particular promotion, you can focus on that solely for the month.

So choose which offer you’ll be focusing on for the coming month.

Process in Practice: The Secret Sale Case Study

Last month, I wanted to earn an extra $3K in addition to regular recurring income which pays me and my business expenses. I was preparing for a new Facebook ads campaign and instead of paying for it out of pocket, I wanted to “fundraise” for it instead.

The special promotion that I focused on was my secret sale – where I give my email list a huge discount on my digital products as a way of thanking them for being in my community. I don’t promote it anywhere else but just send it to them.

Pause before Proceeding: Do you have these in place?

📍Your revenue goal for the coming month

📍Your special offer or product/service focus for the coming month

Step 2 – Reverse Engineer Your Revenue Goal

The next step is to design the path to reach your revenue goal.

Essentially…

  • What will you sell?
  • And at what price?
  • And in what quantity?

I have a tool that you can use to create your revenue plan. It works for 12 months or a month – the timeframe doesn’t matter.
Click here to download it (it’s a part of my Money-Ful Toolkit)!

Click here to subscribe

How it works:

  1. Download the spreadsheet
  2. Enter your revenue goal
  3. Enter your products and their corresponding prices
  4. Then play around with the quantities until you are at 100% of your goal

Process in Practice: The Secret Sale Case Study

So for my own this was simple.

My goal was $3000. I was selling the DIY Content Empire Kit, the Profitable Sales Funnel Generator, Your Content Rebellion and the Profitable Launch Plan Generator each for $49 (savings between $50 to $250). In order to reach my goal, I wanted to sell 60 units.

Pause before Proceeding: Do you have this in place?

📍Have you create your revenue plan to reach your monthly revenue goal?

Step 3 – Brainstorm How You’ll Reach that Goal

Now that you know your goal, the offer you’ll focus on and have a revenue plan in place, now we have to brainstorm how you’ll reach that revenue goal. How you’ll sell your offer.

Take some time to  brainstorm different ideas but make sure that you’ve covered the following:

  • Who you’re going to make the offer to (your audience)
  • How you’re going to pique their interest (your content)
  • What your messages are going to be (your messaging)
  • How you’re going to get your content in front them (your channels)
  • How you’re going to take an interested audience and convert them to your offer (your sales process)

Process in Practice: The Secret Sale Case Study

For myself the secret sale is something I run every summer. So I have this pretty down pat.

Audience = email list

Pique interest = 3 email series

Messages = gratitude, special offer, 72 hours only

Channels = email

Sales Process = 2 emails and then last chance email for anyone who’s opened one of previous two emails

Pause before Proceeding: Do you have this in place?

📍Have you brainstormed how you’ll sell your offer?

Step 4 – What content is needed?

Next it’s time to list the content needed to support your revenue plan.

  • What blog posts?
  • What emails?
  • What social media posts?
  • What PDFs?
  • What pitches or interviews?
  • What live videos?
  • What advertisements?

Process in Practice: The Secret Sale Case Study

For my own campaign, this included:

3 emails. And they were emails that I simply updated from the previous years and added my new product (Profitable Launch Plan Generator).

Pause before Proceeding: Do you have this in place?

📍Have you listed out all of the content needed for this month?

Step 5 – Create your monthly calendar

Now it’s time to build your content calendar for the coming month by placing the publish dates and offer milestones in place.

This will allow you to prioritize what content you need to create first. You can use the free Monthly Content Planning Kit to do this too!

Click here to subscribe

Process in Practice: The Secret Sale Case Study

In my monthly calendar, I blocked off the 72 hour period of sale and marked down the dates/times that the 3 emails would be sent out.

Pause before Proceeding: Do you have this in place?

📍Have you created your content calendar? ( Here’s a template)

Step 6 – Execute your content plan

The time has come to get creating the content you need for your promotion!

You should have a calendar and from that a list of what content you need. I like to go in order and so create a menu for each week of content being published and content being prepped.

How to create a profit-aligned content plan to reach your monthly revenue goals by Your Content Empire #yourcontentempire

Process in Practice: The Secret Sale Case Study

I was little lucky in the fact that I’ve run this promotion for the past few years and so I was able to simple take last year’s emails and update them slightly.

Pause before Proceeding: Do you have this in place?

📍Have you created the content needed for the month? Or created your weekly content creation/publishing action plan?

Step 7 – Review results

Once you’ve completed the month, take a beat to measure your results against your goals, reflect on any lessons learned and package up the content (promo messages, emails) so that you can use it when this offer is  your focus again!

Questions to answer:

  • What were my total sales? What was the revenue?
  • How did these numbers compare to my goal?
  • If I met or exceeded my goal – what can I do to push things next time?
  • If I didn’t meet my goal – was it a traffic issue (not enough traffic to the salespage) or a conversion issue (not enough people clicking through the emails)? Do you think your messages wasn’t resonating?
  • What was the unique traffic to my: salespage, blog posts?
  • What was the source of traffic: emails, social media, paid ads?

Process in Practice: The Secret Sale Case Study

I ended up with 79 total sales // $3950. I packaged up everything for the sale next year and made some notes on tweaks to test for improvements next time around. Fundraising for my upcoming Facebook ad campaign – ✓ complete. I’m exciting to see what this re-investment into my business will turn into in the coming months (updates soon!)

Pause before Proceeding: Do you have this in place?

📍Have you measured your content and promotion for the month?

📍Have you packaged up any promo materials (social media messages and emails) for next time you promote this offer?

So what will your next promotional focus be?

Add this profit-aligned practice to your monthly content planning and you’ll notice that hitting your revenue goals (or special project fundraising goals) becomes a regular thing instead of a cross-your-fingers-and-wish kinda thing.

And if you want to get content consistent each and every month, download the Monthly Content Planning Kit here.

Click here to subscribe

Operation Implementation

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Take action on this post with these 3 steps or save it for later (will be on your dashboard).

1Choose a Goal and a Product/Service to Focus on for the Month
2Reverse Engineer Your Revenue Goal
3Create your monthly content calendar

MonthlyContentPlanningKit

Download the FREE Monthly Content Planning Kit that you can use right away to start creating amazing content easily + consistently

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