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by Hailey | May 1, 2024

Your Content Empire - How Factory Brainstorm

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What happens after the funnel purchase matters mor

With any new tactic that comes on the online busin

With any new tactic that comes on the online business scene, there’s a saturation point. When it first makes an appearance (think: micro-offers, paid workshops to upsells, or anything else that’s been viewed as a magic pill in marketing):

🔄 Someone does it and gets amazing results

🔄 Raves about it

🔄 Starts teaching it

🔄 Other people starting doing it, raving about it, teaching it

🔄 And the returns start diminishing over time

It’s the same song and dance we’ve been through (and will continue to go through) time and time again.

It’s one of the reasons I build all of my marketing plans around timeless strategies with a side of timely tactics.

One of those timeless strategies that has always worked: Connection.

In a space obsessed with automation and making it easy, connection is one of those things that makes the biggest difference but that most people are not willing to do (because it takes effort).

But there’s a big advantage in zigging while everyone else is zagging. And even though connection does take effort, there are ways to streamline it so it not only takes less time but prioritizes the people most likely to become customers.

This is one of the strategies I’ll be covering how to do in an upcoming workshop all about how to design a funnel that works in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!

🛑 Your funnel’s got traffic but no sales? Bef

🛑 Your funnel’s got traffic but no sales? Before you slash your prices or scrap everything...

After auditing 100+ funnels, I can tell you it’s probably NOT what you think. I recently helped a photographer DOUBLE her rates by fixing just ONE of these issues

Swipe to discover the 5 real reasons your offer isn’t selling (and exactly how to fix them) ➡️

PS - I just dropped a detailed video breaking down each reason + the exact action steps to fix them. Comment “FIXER” and I’ll send you the link!

Feel like your doing all the right things but your

Feel like your doing all the right things but your offer still isn’t selling the way it should?

I’ve audited hundreds of funnels, and there are usually 5 specific reasons why offers fail - and spoiler alert: it’s usually not what you think.

⬆️ And that’s the key...

Because the secret to fixing your sales is making sure you’re focused on the right problem. Otherwise, you’ll waste a lot of time fixing something that doesn’t need to be fixed.

So if your sales funnel is letting you down, comment FIXER for the link to my latest video where I’ll help you identify the real problem and how it to fix it.

Linear funnels are dying, but what’s replacing t

Linear funnels are dying, but what’s replacing them is actually easier to implement 🔄

The truth is that most funnels need to evolve (I won’t say all because there are always exceptions to the rule but those are becoming less and less when it comes to funnels).

So if you’re still white knuckle gripping onto your A → B → C linear funnel, you’re likely going to see diminishing returns over time. Or it might even feel like your funnel just stopped working overnight. Or you might not be able to get a new funnel to ever work no matter what you do.

Here’s what’s replacing the standard linear funnel → the touchpoint funnel. Here’s an example of what that looks like:

✅ A hand-raiser freebie to identify, attract and validate leads
✅ A validated offer and messaging that taps into authentic urgency
✅ An automated “pulse” email sequence that shifts between at least 2 cycles of priming and inviting
✅ A lead scoring system to identify your most engaged people so you can layer on direct connect strategies on those most likely to become customers
✅ An omnichannel campaign to increase touchpoints across multiple platforms
✅ A customer multiplication system to turn every happy customer into 2-3 more

The key is to keep each of these elements simple while stacking them together to compound results.

This is what I’ll be covering how to do in an upcoming workshop all about how to design a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!

Are funnels dead? What research suggests. Google

Are funnels dead? What research suggests.

Google did a 6-month study on customer journeys and found that the traditional linear funnel model is no longer an accurate representation of that journey. They found that the customer journey is more of a loop, represented by touchpoints, where people cycle through 3 phases - the exploration phase, the evaluation phase and the buying phase.

So what does this mean for you?

It means it’s time to graduate from your traditional funnel and embrace the modern funnel journey—one that focuses on building trust, awareness and intent through visibility. Tapping into intent is

The good news is that you don’t need to start from scratch—your freebie, your email sequence, your landing pages all play a roll. But they do need to adapt.

The Touchpoint Trust Method is one of the of things that I’m covering in an upcoming workshop all about how to design a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!

Ever notice how some businesses consistently attra

Ever notice how some businesses consistently attract their perfect clients effortlessly, while others struggle to get anyone’s attention?

The difference often comes down to one simple strategy that most people overlook: the Hand-Raiser approach.

Originally coined by Brad Sugars, this strategy is all about creating content that lets your ideal clients self-identify. Think of it as a “digital hand raise” - when someone engages, they’re literally telling you “Yes, that’s me!”

Here’s why it’s so powerful:

✅ Instead of shouting into the void, you’re creating conversations

✅ Your ideal clients actually TELL YOU they’re interested

✅ It works across every platform (social, email, funnels, you name it!)

✅ The engagement compounds over time

The best part? You can turn this into a complete funnel strategy that practically automates your lead generation. I’m talking about a system where:

➡️ Your content pre-qualifies leads

➡️ Your emails nurture with purpose

➡️ Your outreach is perfectly timed

If you’re tired of complicated marketing that doesn’t convert, this is your sign to simplify.

Comment HANDRAISER below and I’ll send you the link to watch the full video on how to build a hand-raiser funnel!

Are You Making Funnels More Complicated Than They

Are You Making Funnels More Complicated Than They Have To Be?

There are a million and one ways to make a funnel. At the end of the day, a funnel is just any way you bring someone from point A to point B, when point B is buying your offer.

What I’ve seen trip a ton of business owners, tons of my friends and clients too, is the idea that you need a complicated funnel if you’re going to get WOW results.

The thing is though, that couldn’t be further from the truth.

The more complicated your funnel is, the longer it’s going to take you to build, the more opportunities it’s going to have to break and the more challenging it’s going to be to scale and optimize (take it from someone who scales and optimizes funnels for 6 and 7 figure business owners on a daily basis).

That’s why I think everyone should start with a signature hand-raiser funnel and save fancy for after that’s working.

I love this quote from Alex Hormozi. He says that “Simple scales. Fancy fails.”

And that is absolutely true with funnels. I’ve been doing a lot of marketing reviews in the past couple of months and for 3 of those, it’s involved mapping out a simple hand-raiser funnel system to replace their complicated, all the bells and whistles funnels that were drastically underperforming industry standards.

The results in month 1 alone have been 2-3X the previous conversion rates.

Want to learn more about hand-raiser funnels and how to make-under your funnels for yourself?

Comment HANDRAISER for the link to the video!

Let’s talk about something most content creators

Let’s talk about something most content creators struggle with: making offers and tracking progress. We either feel salesy when we promote our services, or we’re so focused on the big wins that we miss all the small victories adding up.

The truth? Every single post is building your authority. Every comment shows engagement. Every DM opens a door to opportunity. But if you’re not tracking these wins, you’re missing the evidence of your growth!

Here’s how:

✅ That thoughtful comment could lead to your next client
✅ The DM asking for advice might turn into a referral
✅ Your consistent posting is secretly building trust
✅ Each piece of content shapes your expert status

This is day 5️⃣ of the 5-Day Content Post-It Challenge where we’re turning your expertise into engaging content AND building the confidence to make aligned offers! No more downplaying your achievements. No more hiding your services. Just 5 days of creating content that showcases your value and tracks your progress.

✨✨✨✨✨

Want the one-pager template that walks you through crafting your sales post? Comment “DAY 5” below and I’ll send you the link to join the challenge officially!

Most people give up on content creation too soon.

Most people give up on content creation too soon.

They post a few times, don’t see immediate results, and assume it’s not working... completely missing the power of momentum and consistency.

But here’s what actually happens: Every piece of content you create is like a stepping stone toward your next sale. It’s not about that ONE viral post or that ONE perfect offer. It’s about consistently showing up and building trust over time.

The most successful course creators and coaches understand this. Look at any thriving online business and you’ll find someone who’s been steadily sharing valuable content for months or years. They didn’t just “get lucky” – they understood the power of the tipping point.

Think about your own buying decisions:
👉 You see someone’s content repeatedly
👉 You start recognizing their expertise
👉 You begin trusting their perspective
👉 Eventually, you’re ready to buy

This is day 4️⃣ of the 5-Day Content Post-It Challenge where we’re embracing the power of social proof and understanding that success isn’t about perfection – it’s about consistency! No more wondering “how many posts until I make a sale.” No more giving up too soon. Just 5 days of building unstoppable momentum with your content.

⛰️⛰️⛰️⛰️⛰️

Want the one-pager template that guides you through creating your social proof post? Comment “DAY 4” below and I’ll send you the link to join the challenge officially!

Let’s get real for sec: Most people are scared t

Let’s get real for sec: Most people are scared to share their real opinions online. They water down their message trying to please everyone... and end up connecting with no one.

But here’s what the data actually shows: In 2025, it takes 20-50 touchpoints before a cold lead becomes a customer (emailtooltester.com). That means playing it safe isn’t just holding you back – it’s actively slowing down your sales cycle!

Every post that reflects your true perspective is a powerful touchpoint. Every email that challenges industry norms builds trust. Every story that shares your unique take moves someone closer to becoming a client.

According to emailtooltester:

Inactive customers need just 1-3 touchpoints to re-engage
Warm leads need 5-12 touchpoints to convert
Cold leads need 20-50 touchpoints before they buy

This is day 3️⃣ of the 5-Day Content Post-It Challenge where we’re ditching the cookie-cutter content and finally sharing the hot takes that will make you stand out! No more echoing what everyone else is saying. No more hiding your true opinions. Just 5 days of creating content that actually reflects who you are and what you believe.

🔥🔥🔥🔥🔥

Want the one-pager template that guides you through creating your hot take post? Comment “DAY 3” below and I’ll send you the link to join the challenge officially!

If you’ve been holding back on sharing your expe

If you’ve been holding back on sharing your expertise because someone told you “educational content doesn’t work anymore,” it’s time to think again!

Your knowledge and experience are exactly what your ideal clients need - but HOW you share it makes all the difference.

Today we’re flipping the script on traditional educational content. Instead of another “how-to” post that gets lost in the noise, we’re sharing your unique journey through “How I” stories that showcase both your expertise AND your humanity.

The magic happens when you stop trying to write the perfect tutorial and start sharing the real lessons you’ve learned along the way. Those messy middle moments? The unexpected breakthroughs? That’s where the true connection happens.

Remember yesterday when we talked about content exposure therapy? Well, today we’re building on that momentum. Each time you share your experience openly, you’re not just creating content - you’re becoming someone who shows up consistently, someone who leads with value, someone your audience trusts to guide them.

This is day 2️⃣ of the 5-Day Content Post-It Challenge, and we’re transforming from overthinking experts into confident content creators! Today’s powerful “How I” format helps you share your expertise through story, creating content that resonates, educates, AND builds genuine connections.

Watch what happens when you commit to this journey - 5 days becomes 10, becomes 30, and suddenly you’re the expert who shows up consistently, whose content makes an impact, whose audience eagerly awaits their next insight.

🎉🎉🎉🎉🎉

Want the one-pager template that walks you through crafting your educational story post (plus my favorite Canva templates to make it look amazing)? Comment “DAY 2” below and I’ll send you everything you need to keep building that momentum!

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What happens after the funnel purchase matters mor

With any new tactic that comes on the online busin

With any new tactic that comes on the online business scene, there’s a saturation point. When it first makes an appearance (think: micro-offers, paid workshops to upsells, or anything else that’s been viewed as a magic pill in marketing):

🔄 Someone does it and gets amazing results

🔄 Raves about it

🔄 Starts teaching it

🔄 Other people starting doing it, raving about it, teaching it

🔄 And the returns start diminishing over time

It’s the same song and dance we’ve been through (and will continue to go through) time and time again.

It’s one of the reasons I build all of my marketing plans around timeless strategies with a side of timely tactics.

One of those timeless strategies that has always worked: Connection.

In a space obsessed with automation and making it easy, connection is one of those things that makes the biggest difference but that most people are not willing to do (because it takes effort).

But there’s a big advantage in zigging while everyone else is zagging. And even though connection does take effort, there are ways to streamline it so it not only takes less time but prioritizes the people most likely to become customers.

This is one of the strategies I’ll be covering how to do in an upcoming workshop all about how to design a funnel that works in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!

🛑 Your funnel’s got traffic but no sales? Bef

🛑 Your funnel’s got traffic but no sales? Before you slash your prices or scrap everything...

After auditing 100+ funnels, I can tell you it’s probably NOT what you think. I recently helped a photographer DOUBLE her rates by fixing just ONE of these issues

Swipe to discover the 5 real reasons your offer isn’t selling (and exactly how to fix them) ➡️

PS - I just dropped a detailed video breaking down each reason + the exact action steps to fix them. Comment “FIXER” and I’ll send you the link!

Feel like your doing all the right things but your

Feel like your doing all the right things but your offer still isn’t selling the way it should?

I’ve audited hundreds of funnels, and there are usually 5 specific reasons why offers fail - and spoiler alert: it’s usually not what you think.

⬆️ And that’s the key...

Because the secret to fixing your sales is making sure you’re focused on the right problem. Otherwise, you’ll waste a lot of time fixing something that doesn’t need to be fixed.

So if your sales funnel is letting you down, comment FIXER for the link to my latest video where I’ll help you identify the real problem and how it to fix it.

Linear funnels are dying, but what’s replacing t

Linear funnels are dying, but what’s replacing them is actually easier to implement 🔄

The truth is that most funnels need to evolve (I won’t say all because there are always exceptions to the rule but those are becoming less and less when it comes to funnels).

So if you’re still white knuckle gripping onto your A → B → C linear funnel, you’re likely going to see diminishing returns over time. Or it might even feel like your funnel just stopped working overnight. Or you might not be able to get a new funnel to ever work no matter what you do.

Here’s what’s replacing the standard linear funnel → the touchpoint funnel. Here’s an example of what that looks like:

✅ A hand-raiser freebie to identify, attract and validate leads
✅ A validated offer and messaging that taps into authentic urgency
✅ An automated “pulse” email sequence that shifts between at least 2 cycles of priming and inviting
✅ A lead scoring system to identify your most engaged people so you can layer on direct connect strategies on those most likely to become customers
✅ An omnichannel campaign to increase touchpoints across multiple platforms
✅ A customer multiplication system to turn every happy customer into 2-3 more

The key is to keep each of these elements simple while stacking them together to compound results.

This is what I’ll be covering how to do in an upcoming workshop all about how to design a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!

Your Content Empire is a content education company and marketing strategy provider that helps online businesses leverage content and sales funnels to reach their goals. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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