You’ve heard that market research is important. Talk to your customers, talk to your customers. But what does that mean? And what the heck are you supposed to “do” with that information? In this video, I’m going to share my tried-and-true ChatGPT Survey System system for gathering, organizing and using market research plus the ChatGPT prompt I use to sort through hundreds of responses in minutes.
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Market research is a really important part of having any business, but especially an online business. As online business owners, our customers are far and wide, all over the world. And that’s a huge plus.. but it also means that we don’t get the benefit of in person, face to face connection. Yes, sales calls, consult calls, discovery calls can do a lot but in order to get people on those calls? Our copy needs to do a lot of the heavy lifting for us.
The best copy is that which speaks directly to those customers, in the very words they actually use to describe their problems, their desires, their desired solutions and objections. But as online business owners, we have to work a little harder to get access to those words. But it’s effort that pays off.
It not only makes our copy resonate more with the people we want to be speaking to, but it also makes writing that copy much quicker and easier too. No more staring at a blinking cursor in a word doc trying to conjure up the perfect copy. I’m a believer that there’s NO copy you could write, that’s going to be more powerful than the words your customers are already using.
And so, I’ve designed a system for gathering and organizing that information that I’m going to share with you in this video.
How to Gather Your Customer-Created Copy Sources
The first phase of this system is to gather your data.
If you have an audience already, the best way to do that is by sending a survey.
Here are the questions I tend to include some variation of:
- What frustrates you the most when it comes to [topic area]?
- What have you tried in the past to fix this problem that DID NOT work?
- If you could wave a magic wand, what results would you have from [topic area]
- How would you feel if the [topic area] frustration disappeared and you were able to get these results?
- If you could ask me anything about this topic, what would you ask?
I also like to have a prize draw from those who complete the survey as a fun incentive. I usually keep the survey open for 1-2 weeks with a few reminder emails to complete or P.S.’s in regular emails.
If you don’t have an audience large enough for a survey, you can alternatively gather 3rd party snippets from Amazon books related to your field, Facebook groups by searching for keywords, testimonials from customers of other businesses in your niche. The goal is to capture their words verbatim so set up a spreadsheet and get ready for a ton of copying and pasting.
I would say the aim is to have at least 100 snippets or answers in our spreadsheet. So if you’re using a survey and asking all 5 questions I recommend, to have 100 answers, you’ll want 20 people to have completed the survey (since 20 people x 5 question answers = 100 answers total).
Using ChatGPT to Organize Your Market Research
Most survey tools let you export responses in CSV format. What I personally do at this stage is move them all into a Google Sheet with at least 2 sheets (tabs).
Tab 1 is where I keep my organized answers, I create 4 columns: Goals and Desires, Problems and Pains, Desired Solutions, and Objections or Excuses.
Tab 2 is where I put the raw data from the surveys or from my third-party sources.
I use ChatGPT to do the initial sort of the answers into these 4 columns and although it isn’t perfect, it does a really great job so I’m left just fixing a few.
Here’s my (updated) prompt:
“Hello ChatGPT! I’ve uploaded responses I received in a survey from audience and need help organizing each response into 4 categories:
(1) Goals and Desires
(2) Problems and Pains
(3) Desired Solutions
(4) Objections
Can you please go through and organize each survey response into a table with headers for each of the above categories.
Make sure to categorize each survey response (this is important). Do not change or rewrite the content of the survey responses but use as much of the original response as possible (this is important).”
How to Use Your Market Research:
After I’ve done the initial organization of the copy/convo snippets I’ve collected, I like to save this as a file to use anytime I’m looking for content topic inspiration or need to write some copy.
Some of my favourite pieces of copy to pull from it are:
- Headlines – you can find one of the goals or problems and turn it into a headline (you can also upload the file to ChatGPT and have it grab headlines for you based on what’s in the file or inspired by what’s in the file)
- The Before and After sections of salespages
- The Description, one-liner, or promise of your offer (so NAME OF OFFER is a WHAT IT IS for WHO IT’S FOR who want RESULT OR ELIMINATING PROBLEM)
- Ad Copy
- Opt-In Page Copy
- Sales Emails – either for direct copy you can you use OR for the angles of the emails, the objections you’re tackling
The important thing I like to do is also add a tab for incoming snippets that I come across too so I can organize those into my main customer voice matrix.
The Most Powerful Place to Use Your Market Research is in an Evergreen Sales Funnel…
Sign up for my FREE funnel mapping workshop below to start putting your market research to work on making you more sales ↓
