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How To Do a Sales Funnel Audit

Fix your sales funnels instead of starting all over again with a sales funnel audit In the early days of my business, I abandoned plenty of great funnels. When I look back now, I find myself mourning that wasted potential. Like many entrepreneurs, I had a ton of ideas...

Busy Business Owner’s Guide to Productivity

Before I committed to my business full-time, surprisingly, I feel like I got more done. A huge part of the reason I was so productive is thanks to something called constraints. A lot of us have more time than we need in a day. We are put at a disadvantage by having...

The #1 Content Superpower: Curiosity

Curiosity is your secret superpower for content marketing—whether you’re newer to your business or a veteran. We seem to have endless curiosity when it comes to learning more about our field. We have endless questions. Curiosity is often that spark we need to start...

The REAL Truth About Getting Consistent with Content

Why trying to be consistent isn’t really the problem with your content We have been led to believe that being consistent with content and our marketing is the only way we’re going to get results. And I’ve been guilty of this myself because it makes sense–unless you’re...

How to Use an Experimental Approach to Get Better Results

Since I’m a content strategist, I feel like people expect me to have a lot more of their content answers than I actually do. When the truth is that even if I designed the content strategy I thought was perfect for you - it wouldn’t necessarily be the one that works...

The Start of Your Content Rebellion: Shaking Off the Shoulds

For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...

My Secret Productivity Tool: The Monthly Action Plan Generator

I've been quoted as saying (okay, more like known as a broken record for saying) create the action plan and then work the plan. Because I truly believe that it is as simple as that. At the same time, there are a lot of people who are great at planning, but less at...

7 Things to Consider When Turning Your Launch Into An Evergreen Funnel

I love the transformation from launch to an evergreen funnel. I do, however, think that the two are a lot more similar than you may realize. People think of launches as short and intense. They have a lot of moving pieces and a lot of opportunities to bring in a fast...

Your Content Empire Roadmap

Decisions, decisions.The content empire roadmap to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and...

Expertise Mapping: The Most Valuable Asset in My Business

I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...

The Easy Way to Write Your Next Salespage

Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...

How to Plan & Execute a Profitable Content Campaign

Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...