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Your Content Empire - Monthly Content Planning Kit - Okie Dockie

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The Start of Your Content Rebellion: Shaking Off the Shoulds

For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...

My Secret Productivity Tool: The Monthly Action Plan Generator

I've been quoted as saying (okay, more like known as a broken record for saying) create the action plan and then work the plan. Because I truly believe that it is as simple as that. At the same time, there are a lot of people who are great at planning, but less at...

7 Things to Consider When Turning Your Launch Into An Evergreen Funnel

I love the transformation from launch to an evergreen funnel. I do, however, think that the two are a lot more similar than you may realize. People think of launches as short and intense. They have a lot of moving pieces and a lot of opportunities to bring in a fast...

Your Content Empire Roadmap

Decisions, decisions.The content empire roadmap to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and...

Expertise Mapping: The Most Valuable Asset in My Business

I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...

The Easy Way to Write Your Next Salespage

Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...

How to Plan & Execute a Profitable Content Campaign

Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...

How To Measure Profitability Of Your Sales Funnel

This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...

How I Saved $1200/Year With a Tools Audit

Besides the obvious make more money method of increasing your dollars, another overlooked way is to cut your costs. That’s where a tools audit comes in. A tools audit is a process of reviewing the tools and subscriptions that you've signed up for, in order to see if...

7 Steps for Documenting Your Blogging Workflow

Most entrepreneurs I talk to about this feel like they're all over the place with their systems (client workflows, blogging workflows, marketing, etc.) even if that isn't necessarily true. For myself, I know that I always feel all over the place with my systems and...

The Ultimate 6-Step Monthly Content Planning Process

Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...

The Ultimate Visibility Guide for Entrepreneurs

If I had a nickel for every time I heard someone set a goal or theme for this year of visibility - well, as Maren Morris puts, “I’d basically be sitting on a big ass pile of dimes.” And it isn’t that anything is wrong with this goal but it’s just how rarely it’s...