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How to Plan & Execute a Profitable Content Campaign

Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...

How To Measure Profitability Of Your Sales Funnel

This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...

How I Saved $1200/Year With a Tools Audit

Besides the obvious make more money method of increasing your dollars, another overlooked way is to cut your costs. That’s where a tools audit comes in. A tools audit is a process of reviewing the tools and subscriptions that you've signed up for, in order to see if...

7 Steps for Documenting Your Blogging Workflow

Most entrepreneurs I talk to about this feel like they're all over the place with their systems (client workflows, blogging workflows, marketing, etc.) even if that isn't necessarily true. For myself, I know that I always feel all over the place with my systems and...

The Ultimate 6-Step Monthly Content Planning Process

Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...

The Ultimate Visibility Guide for Entrepreneurs

If I had a nickel for every time I heard someone set a goal or theme for this year of visibility - well, as Maren Morris puts, “I’d basically be sitting on a big ass pile of dimes.” And it isn’t that anything is wrong with this goal but it’s just how rarely it’s...

How to Set Breakthrough Content Marketing Goals You’ll Actually Reach

The end of the year is near and the topic on the tip of everyone’s tongues is GOALS. Did you achieve your goals (especially your content marketing goals)? How will you make up time in the last 3 months of the year? What’s on your list for next year? It’s a lot of...

How to Get Your Business in Front of More People

Is your biggest struggle with growing your business all about getting in front of more people? Tara McMullin from CoCommercial has your entire roadmap laid out in this episode about how to build a thriving small business that’s an eyeball magnet for your ideal...

Content Workflows Makeover with Kara-Anne Cheng

This post is a part of the Content Empire Takeover series (actually it’s the first one!) Think of it like Tabatha’s Salon Takeover but for online entrepreneurs. My community has told me that they’re craving content that goes beyond a...

The Ultimate Guide to Busy-Proofing Your Content Strategy

You know you created your latest content plan with the best intentions (even before you figured out it's probably best to take a busy-proofing your content approach) But when it comes to actually execute – it felt like everything in your life was conspiring to keep...

Content Empire Takeover with Coach Maggie Giele

This is the very first of the Content Empire Takeover series and I specifically wanted to find a coach who was having issues with their sales funnel for getting coaching clients. After posting in one of my favourite communities, Maggie Giele was all over it and there...

3 Easy Ways to Add a Human-Touch to Your Automated Funnel

In this post, I'm teaching your 3 ways to add a human-touch to your automated funnel. People are kind of over funnels. And I can’t blame anyone for feeling this way – confession, I feel this way a lot of the time. They’re so impersonal. And give you the sense that...