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Your Content Empire - Monthly Content Planning Kit - Okie Dockie

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3 Easy Ways to Add a Human-Touch to Your Automated Funnel

In this post, I'm teaching your 3 ways to add a human-touch to your automated funnel. People are kind of over funnels. And I can’t blame anyone for feeling this way – confession, I feel this way a lot of the time. They’re so impersonal. And give you the sense that...

Ultimate Guide to the Sales Emails to Include in Your Next Launch

Does it feel like anytime you have sales emails to write you get a little stuck on you're supposed to write? That's probably the most common complaint I hear when it comes to sales emails… besides the other side of things where people complain equally about the number...

What is a Content Empire and How Do You Build One?

Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently I’ve been...

How To Plan & Run A Profitable Affiliate Launch

An affiliate launch is when you promote someone else's product or service using your content. It's a great way to make an offer, even if you haven't created one yet. So if you've been talking about a particular topic or theme for a while, but don't have anywhere to...

Find Your Content Sweet Spot Using the Blue Ocean Strategy Method

This is the final part of the Sweet Spot Content Series (read the other parts here: part 1 and part 2) where we’ll be taking everything from the previous posts and turning them into a plan of what you can do to make your content stand out...

How to Choose and Create the Perfect Funnel Freebie

A question I get all the time about opt-in and funnel freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...

How to Use Cash Injection Campaigns to Reach Your Revenue Goals

Measuring the impact that content marketing has on your business can be anything but straightforward. Not to mention the multitude of things you might be doing that undermine the profitability of your content. This past year, I started experimenting with short...

How to Create an Offer Docket to Position Your Offers

What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...

How to Design Your Client Journey Map

I have two businesses and two client journey maps for those businesses. I have an agency side that serves my clients who want their content and marketing off their plates and done for them. And I also have my education side where I have the privilege of getting to...

Creating Your Content Command Centre

This project has been a long time coming. There’s this picture (well multiple pictures) on Pinterest of a Photographer’s Studio Assistant that I’ve been obsessed with for years. Every time I see it, I think about how much I’d love to have a Content Command Centre to...

The Epic Guide to Creating Your Annual Content Strategy

You'd think that as a content strategist who helps her clients manage successful content strategies and workflows that I'd have creating my annual content strategy all down for myself, right? That's not always the case. That shoemaker's children's shoe idiom strikes...

5 Secrets to More Selling with Confidence and Generosity

Can you remember your first sales call? Chances are you weren't exactly selling with confidence right away? The feeling you had when you saw the request come through in your inbox? Whether you had it automated through a calendar booking tool, received a contact form...