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How to Create Content that Attracts and Builds Your Audience

Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...

How to Create Content that Engages Your Audience

Over the course of the E.A.S.E. Content Strategy Method series, we've been covering the four different types of content that should be present in any content strategy. We've talked about your expertise content. Click here to read the post We've talked about your...

5 Tips for Anyone Who Feels They’re Not Ready to Write Their Book: My Book Story

I’ve always loved to write. I’ve kept a journal ever since I was six. I have so many novels I’ve started and packed away into boxes. I even pursued my English undergraduate degree because I felt most at home reading and writing about books. It’s hardly a surprise...

Ultimate Guide to Live Building Your Next Sales Funnel

There can be so much build-up that goes into creating a sales funnel. Beyond just the amount of work it takes to write the emails, set up the pages, create the freebie and orchestrate the tech - there’s also the anticipation: Will it work? What happens when I cut the...

How to Choose the Right Freebie to Grow Your Email List

I live and breathe sales funnels. They are probably the thing that I do most in my business. I make them and optimize them for myself and my own products. I design and create the full thing for clients through my agency. And I also teach everything I know about the...

Behind The Scenes: Our Proven Sales Funnel Creation Process

Sales funnels have been the bread and butter of my business for the past several years. Since starting my agency almost 8 years ago, I’ve built and consulted on well over 100 sales funnels, in dozens of niches, for any type of offer you could imagine. By now, I feel...

The Ethical Sales Funnel

Table Of Contents - Jump To: The Ethical Marketing ConversationCornerstones of the Unethical Sales FunnelHow to Approach Building an Ethical Sales FunnelResourcesDisclaimer: As someone with an agency that specializes in creating sales funnels, it felt like a...

Top 10 Reasons You’re Not Reaching Your Sales Funnel Goals

One of the ways that we help clients reach their sales funnel goals in the agency is through our funnel fix package. It starts with a funnel audit and then a step by step optimization plan to help bring their funnel strategy, messaging, design, copy and traffic...

30 Ways to Fix & Optimize Your Funnel If It’s Broken

Need to optimize your sales funnel? You're in the right place. In this blog post you'll learn 30 different ways you can fix your funnel, focusing on the 3 different parts of the sales funnel. Have you launched your sales funnel and been less than impressed with the...

The Minimalist Content Strategy

The Minimalist Content Strategy Table Of Contents - Jump To: What is the Minimalist Content Strategy?Why the Capsule Content Method WorksHow to Create Your Capsule Content CollectionWhat Happens After You've Completed Your Capsule Content Collection?There's a question...

How to Break Down a Content Project into Bite-Sized Prompts

Do you get excited about creating big pieces of content for your business (think courses, books, webinars, launches, digital products, sales funnels, etc.)…only to have those dreams dashed by overwhelm? With everything you’re already fitting onto an overflowing plate...

How to Create a Consistent Content Habit in 90 Days

Want to learn how to go from one-off content to creation to consistent content habit in 90 days or less? I know creating content consistently doesn’t come naturally to everyone—believe it or not, it certainly didn’t always for me. I once struggled with crippling...