Welcome to everything you need to know to get your content ready for the new year. If you missed part 1, you can go back and read it here. If you’ve already gone through it and taken stock of the past year, gotten your dream-on over some juicy goals for the coming...

Every year in November, I go away for a few days for an annual content planning retreat to reflect on the past year and plan for the coming one.  Some years, I book a hotel room with an ocean view for two nights, have room service on stand-by, and paint the walls with...

Planning my content by quarters has been a game changer in my business. I’m able to keep up with (and even stay ahead of) my content calendar, be intentional about what I’m publishing in a way that supports my whole business (not just my blog), and I’m able to batch...

How do you create a competitive content analysis that actually helps your business succeed? This post teaches you how to perform a competitive content analysis so that you can find opportunities to make your content stand out. I work with a long-term retainer client...

Did you know that the strategies for content marketing for service businesses differ from those used for marketing a product-based business? Recently I published a similar post (“The Epic Guide to Content Marketing for Product-Based Businesses”) and thought that my...

I definitely believe that it’s not the size of the list that counts but how you use it. But with that being said you do have to have a list in order to use it, so list building is an incredibly important piece of your marketing strategy puzzle.  So maybe you set an...

Want to know the ins-and-outs of content marketing for product businesses? There’s a lot to know if you want to craft an amazing blow-you-away content marketing plan for your product-based business. I think it’s been fairly well-established that I’m a little bit...