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How to Plan a Mid-Year Business Retreat to Get Your Goals Back on Track

Are you in need of a business retreat? Are your goals feeling a little stale? Yep, it happens. Who we were when we set them and who we are when we’re attempting to implement them can sometimes feel like completely different people. Jekyll and Hyde-esque. That’s...

How to Use Your Content Crushes to Create Better Content

Who are your content crushes (the people and brands you get inspiration from) and how can you use them to make content that your ideal audience is going to love? In this blog post, I'm teaching you three important steps to follow so you can start drawing inspiration...

The Ultimate Profitable Course Launch Strategy

Most of us have been there before. You create a program that you know is going to be an absolute game-changer for your people. You start your launch off, bubbling over with excitement to share it with everyone and anyone. And then…crickets. Every day that goes by with...

How to Create a Successful Pre-Launch Campaign

Was your last launch a total bust? Most of my agency clients have tried launching a course or product before coming to work with me but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap – barely...

The Ultimate List of 2021 Marketing Stats for Online Business Owners

At the beginning of 2021, we surveyed 425 online business owners on their content marketing, systems and sales strategies to get a picture of what’s working now in content. A major issue with typical marketing surveys out there is that they’re designed to tell you...

How to Create a Profit-Aligned Content Plan to Reach Your Monthly Revenue Goals

Want more sales? Get them using this profit-aligned content plan. Do you ever feel stuck in a pattern of publishing your weekly blog post just because you have to? Or stuck in the create-publish-create-publish grind because it feels like something you should be...

How to Create a Content Bank to Get More ROI from Your Content

My favourite resource for getting more out of the content I create is by using a content bank. Your biggest opportunity here is that you don’t need to constantly be creating new content, but actually doing more with the content you’ve already created. So many...

Creating a Follow-Up System to Book More Clients: Get More Clients

Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. This is the final part of the series which focuses on creating your follow-up system. Have you read Part 1 (How to Message Your Service-Based...

The Client Multiplication Strategy: Get More Clients

Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. In this part of the series, we're talking about the Client Multiplication Strategy. See the other parts here: Have you read Part 1 (How to...

How to Map Out A Profitable Sales Funnel for Your Business

When it comes to creating a sales funnel plan or the actual building of your funnel, I’m a personal fan of layers – 3 in particular: The Freebie Layer – including your freebie, sign-up page, thank you page and welcome email The Offer Layer – consisting of your email...

Busy Business Owner’s Guide to a Profitable Sales Funnel

Without having a profitable sales funnel in place, you may find yourself in a situation when you get to the end of the month, panic-stricken, and wondered where you were going to come up with the revenue needed to simply operate your business? Never mind actually...

Your Guide to the Top Journaling Prompts for Entrepreneurs

If you're a business owner who creates content there is one practice that will help you come up with more stories, more original ideas and just more words overall—journaling! But diving into journaling can be a little tough without some guidance (and great questions)...