content strategy

What is a Content Empire and How Do You Build One?

What is a Content Empire and How Do You Build One?

Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently...

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How to Plan & Execute a Profitable Content Campaign

How to Plan & Execute a Profitable Content Campaign

We’ve been talking a lot about content profitunity lately - from the quiz that will help you find your biggest profitunity and the profit-aligned content planning process. In this post - I’m covering how to transform your editorial calendar into your...

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[Free Quiz] Discover Your Biggest Content Profitunity

[Free Quiz] Discover Your Biggest Content Profitunity

Few things are more frustrating than busting your butt creating high-value content for your community and not seeing your revenue grow as a result. After all, like me, you’re more than likely a business owner. And yes - we want content that’s going to...

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Ultimate Guide to Live Building Your Next Sales Funnel

Ultimate Guide to Live Building Your Next Sales Funnel

There can be so much build-up that goes into creating a sales funnel. Beyond just the amount of work it takes to write the emails, set up the pages, create the freebie and orchestrate the tech - there’s also the anticipation: Will it work? What happens...

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How to Choose and Create the Perfect Funnel Freebie

How to Choose and Create the Perfect Funnel Freebie

A question I get all the time about opt-in freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...

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How to Measure the ROI of Your Content

How to Measure the ROI of Your Content

As the smart and savvy business owner you are, you know that you’re supposed to focusing your energies on the things that have the biggest payoff for your business. And that’s where things can get a little fuzzy with content - it isn’t always easy to pinpoint and...

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