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It’s almost my biz-versary and so I’m prepping everything to head out for my 2-day solo business planning retreat (start with a 360 Degree Content Audit on day 1). This is an annual tradition—I like to book an Airbnb or hotel so that I can get out of my usual space to...
Challenges have a really special place in my heart and business. I started using a free challenge about four years ago to launch my signature program and mastermind course, and they’ve always proven super successful. What I love about them is not just the sales...
You know the drill. Summer vacation is calling – or even if isn't you might still be feeling the pull to take things a bit easier with a full or partial break from blogging, hang out with friends on the patio drinking margaritas or curl up to tackle your summer...
Have you played around with a promoted pin yet? I don’t think there are many places for shoulds in our business … BUT … Pinterest is a ‘strongly recommended’ for businesses using content to build their businesses. It’s why I dedicate nearly an entire module to it in...
Curiosity is your secret superpower for content marketing—whether you’re newer to your business or a veteran. We seem to have endless curiosity when it comes to learning more about our field. We have endless questions. Curiosity is often that spark we need to start...
Why trying to be consistent isn’t really the problem with your content We have been led to believe that being consistent with content and our marketing is the only way we’re going to get results. And I’ve been guilty of this myself because it makes sense–unless you’re...
Since I’m a content strategist, I feel like people expect me to have a lot more of their content answers than I actually do. When the truth is that even if I designed the content strategy I thought was perfect for you - it wouldn’t necessarily be the one that works...
For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...
Decisions, decisions.The content empire roadmap to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and...
I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...
Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...
Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...
