If I had a nickel for every time I heard someone set a goal or theme for this year of visibility - well, as Maren Morris puts, “I’d basically be sitting on a big ass pile of dimes.” And it isn’t that anything is wrong with this goal but it’s just how rarely it’s...

The end of the year is near and the topic on the tip of everyone’s tongues is GOALS. Did you achieve your goals (especially your content marketing goals)? How will you make up time in the last 3 months of the year? What’s on your list for next year? It’s a lot of...

Is your biggest struggle with growing your business all about getting in front of more people? Tara McMullin from CoCommercial has your entire roadmap laid out in this episode about how to build a thriving small business that’s an eyeball magnet for your ideal...

This is the final part of the Sweet Spot Content Series (read the other parts here: part 1 and part 2) where we’ll be taking everything from the previous posts and turning them into a plan of what you can do to make your content stand out...

I have two businesses and two client journey maps for those businesses. I have an agency side that serves my clients who want their content and marketing off their plates and done for them. And I also have my education side where I have the privilege of getting to...

You'd think that as a content strategist who helps her clients manage successful content strategies and workflows that I'd have creating my annual content strategy all down for myself, right? That's not always the case. That shoemaker's children's shoe idiom strikes...

Can you remember your first sales call? Chances are you weren't exactly selling with confidence right away? The feeling you had when you saw the request come through in your inbox? Whether you had it automated through a calendar booking tool, received a contact form...

Do you feel stumped or overwhelmed about how to promote blog posts? Well, chances are you’re not getting as much mileage from your blog posts as you could be. Maybe you’re a bit of a drive-by blogger? A post-and-runner? A publish and forget-about-it kinda content...

What's your plan for building your content empire? Last year, while creating my annual plan, I started, as always, by reviewing Danielle Laporte’s Desire Map. I chose four core desired feelings to help choose my goals for the year – Intentional, Consistent, Brave and...