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Want to know the #1 reason why most people fail at content marketing? It's not what you think. It's not about lacking creativity, having writers block, or even being too busy... It's about being stuck in your own head. I'm going to show you a ridiculously simple...
I recently had the opportunity to do a massive audit of my content while I was preparing the new website and rebranding every single blog post and freebie I’ve ever published. And while it was a TON of work, it was such a nostalgic trip down memory lane, and I ended...
You’ve heard that market research is important. Talk to your customers, talk to your customers. But what does that mean? And what the heck are you supposed to “do” with that information? In this video, I’m going to share my tried-and-true ChatGPT Survey System system...
I see this way too often. People in business for a couple of years, who started with a very clear vision on what they want their businesses to look like and why they want it that way. Only to get a couple of years in to realize they’ve gotten further and further away...
Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your content. Specifically your monthly content planning process which we're covering in this post ↓ The issue with the typical approach is that people make...
Let me set the stage: It was 2024, which was also the summer of my content systems sprint (At least for me it was). And every single week I’d create or update 1 complete workflow. Throughout the summer, there were 17 systems in total that I prioritized. It hasn’t been...
Trying to work on multiple content projects at the same time and struggling to keep all the damn balls in the air? It can require some expert-level project management skills to do so OR you can simply watch this video for my top 5 strategies for how to juggle multiple...
Struggling to make progress on your content projects? We’re not talking about your ongoing content calendar (although that can be a hurdle too) but those one-time, creatively-taxing content projects that have require lots of copy and content. Things like: Sales...
Feeling pushed and pulled between your big content projects that you know are essential for the long-term success of your business and your ongoing content and social media posts that are necessary for building your audience and visibility? Yup, you’re in a content...
There’s a lot of talk about repurposing content. But truth be told, not all content is easy to repurpose. The juicier the post, the more you’re able to squeeze it into new forms. So what makes a repurposable blog post? A simple standard? It’s usually on the longer...
Sometimes you need a blog post and you need it right away. Maybe your editorial calendar is reminding you that you’re due to publishing tomorrow, or maybe you owe a guest post to someone else. Perhaps you just want to get ahead a little bit so you can have some...
Does the thought of taking a content break from your blog make you feel bit anxious and nervous? Or is that just be me? It takes consistency to build up the momentum it takes to grow your audience. And taking a break? Feels like you might lose some of that momentum...
