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I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...
Besides the obvious make more money method of increasing your dollars, another overlooked way is to cut your costs. That’s where a tools audit comes in. A tools audit is a process of reviewing the tools and subscriptions that you've signed up for, in order to see if...
Most entrepreneurs I talk to about this feel like they're all over the place with their systems (client workflows, blogging workflows, marketing, etc.) even if that isn't necessarily true. For myself, I know that I always feel all over the place with my systems and...
Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...
This post is a part of the Content Empire Takeover series (actually it’s the first one!) Think of it like Tabatha’s Salon Takeover but for online entrepreneurs. My community has told me that they’re craving content that goes beyond a...
You know you created your latest content plan with the best intentions (even before you figured out it's probably best to take a busy-proofing your content approach) But when it comes to actually execute – it felt like everything in your life was conspiring to keep...
This project has been a long time coming. There’s this picture (well multiple pictures) on Pinterest of a Photographer’s Studio Assistant that I’ve been obsessed with for years. Every time I see it, I think about how much I’d love to have a Content Command Centre to...
Like most side-hustling entrepreneurs, it’s always been my plan to go full-time in my business. But the idea never really felt really possible or had a definite timeline associated with it (I know, I know, bad SMART goal setter!). The truth is I was lazy. I had (wow)...
Your content operations manual is where you store all of your system information – workflows, team roles, links to templates and tools. I’m always worried about growing too fast – that without the proper foundation to support my business everything will crumble. While...
Most of what I write about is outgoing content – how to write it, how to publish it, how to leverage it, how to strategize around it. Another big part of content is consumption – and I’m not just talking about looking at your own content from your readers’...
Maybe it’s the time of year or maybe it’s because my list // community // visibility are growing, but it seems I’m getting more and more email requests to write guest posts and make content contributions to other blogs (even more meta: it's usually requesting that I...
A few months ago, I completed an experiment of blogging for 100 days straight. I certainly didn’t publish everything I wrote (I knew upfront that a lot of it was going to be crap), but I wanted to form the habit. Daily writing has so many benefits, from...
