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Fix your sales funnels instead of starting all over again with a sales funnel audit In the early days of my business, I abandoned plenty of great funnels. When I look back now, I find myself mourning that wasted potential. Like many entrepreneurs, I had a ton of ideas...
I love the transformation from launch to an evergreen funnel. I do, however, think that the two are a lot more similar than you may realize. People think of launches as short and intense. They have a lot of moving pieces and a lot of opportunities to bring in a fast...
Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...
Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...
This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...
This is the very first of the Content Empire Takeover series and I specifically wanted to find a coach who was having issues with their sales funnel for getting coaching clients. After posting in one of my favourite communities, Maggie Giele was all over it and there...
In this post, I'm teaching your 3 ways to add a human-touch to your automated funnel. People are kind of over funnels. And I can’t blame anyone for feeling this way – confession, I feel this way a lot of the time. They’re so impersonal. And give you the sense that...
Does it feel like anytime you have sales emails to write you get a little stuck on you're supposed to write? That's probably the most common complaint I hear when it comes to sales emails… besides the other side of things where people complain equally about the number...
Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently I’ve been...
An affiliate launch is when you promote someone else's product or service using your content. It's a great way to make an offer, even if you haven't created one yet. So if you've been talking about a particular topic or theme for a while, but don't have anywhere to...
A question I get all the time about opt-in and funnel freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...
Measuring the impact that content marketing has on your business can be anything but straightforward. Not to mention the multitude of things you might be doing that undermine the profitability of your content. This past year, I started experimenting with short...
