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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>
You’re finally ready to sell your digital product—it’s the day you’ve been hyping up in your head when you first started working to create it. No doubt you’re eager to open the floodgates (read: cart) and watch the sales come rushing in.
But here’s what you need to know before you get in too deep: approaching selling with the “build it and they will come” mentality will not set you up for success.
The truth is you need to pour as much time into selling and promoting your product as you did creating it. Not doing so would be a big waste of all the energy and time you’ve already invested.
If the idea alone of selling makes you feel uncomfortable, it’s time for a mindset shift. Selling does not have to be slimy, manipulative, or cringey.
When you focus on finding the right people who actually need what you offer, it’s the furthest thing from icky. It’s generous because you’re acting in service for the greatest good. Your digital product has the power to make a positive impact and truly help people, and it’s time to get it in front of the people who need it.
This post is the final part of a 4-part digital product series:
Let’s go through your 3-part plan for getting your first ever sales of your digital product (and I even have a 10-Day challenge to help you put it into action!)
Want the full roadmap for creating and selling your first digital product?
The most important variable in selling your product is making sure it’s visible. You must (!!!) make sure it isn't buried and easily findable. If they can’t find it, they can’t buy it.
Here’s how you can accomplish this in two easy steps:
Step 1. Make sure you add your info-product to your website, especially in multiple places including the navigation, sidebar of your blog, a ribbon on your pages, and/or added to other pages on the site, i.e. your homepage, about page.
Step 2. Optimize your online hot spots such as your Instagram link in bio, pinning post on IG, story highlights, Facebook group and page cover, pinned post, link, your email signature, your footer in your newsletters, and/or your autoresponder.
Successful selling is easier when you have laid a strong foundation with a content campaign. This helps you build and nurture your audience in a way that entices them towards your offer.
A content campaign has two phases: the pre-offer phase and offer phase.
The pre-offer phase is dedicating at least 3 weeks to warming up your audience and walking them on a path with relevant content that will eventually lead to the selling phase. There's no direct selling involved—yet. This approach promotes a more organic feel when it comes time to sell, rather than feeling like the product is coming from out of the blue.
The pre-offer phase includes…
The offer phase can last one or two weeks and may be structured in any of the following ways:
But for the purposes of the smaller priced digital product, a 1-week launch week special is my usual go-to!
Want to learn more about How to Plan & Execute a Profitable Content Campaign? Read the whole post that breaks this process (and don't forget to download the planner too).
Promoting your product is an important part of the selling process, although it’s often overlooked by info-product creators who don’t want to “pressure” their customers into buying anything.
The thing is, most buyers need the same product promoted to them multiple times before they’ll be willing to buy—even if the purchase is perfect for them. This is just one reason I recommend writing 4-5 sales emails to let people know about your amazing digital product.
Here are some themes you can consider going within your sales emails:
Another important step in promoting your info-product is to announce and share it on your Instagram, Facebook, LinkedIn, TikTok, or any of your social media channels. Be intentional with your promo messages and images—you can even frame your social media posts using any of the ideas above (they’re not just for emails).
Preparing to promote your digital product? Download the sales email infographic and knock your sales messaging out of the park.
Don’t leave successful selling up to chance. If you really want to encourage your audience and feel good about selling, start with this 10-Day Selling Challenge.
Don’t let the idea of selling your first digital product overwhelm you.
Take your time creating a content campaign, ensuring your product is easy to find, and promoting it with excitement and confidence.
Take it day by day, and keep note of lessons learned as you go (tweaks are part of the ongoing process!).
You have what it takes to sell your first digital product at launch and beyond.
Every part of the process counts, so don’t miss a thing by downloading the FREE Digital Product Roadmap below:
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