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by Hailey | May 1, 2024

Your Content Empire - Money-Ful Toolkit

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THIS MINDSET SHIFT CAN CHANGE EVERYTHING FOR YOU:

THIS MINDSET SHIFT CAN CHANGE EVERYTHING FOR YOU:

Here’s a must-know truth about content + results:

The results you’re seeing RIGHT NOW (in your business, in your bank account, in your inbox),

are a direct reflection of how consistent you’ve been in the last 90 days.

So ask yourself:

🤔 How consistent have you been with emailing your list?
🤔 How consistent have you been with publishing a blog/podcast/video?
🤔 How consistent have you been with posting on social? (Or if not social, how consistent have you been at PR/Ads or some other method of gaining visibility?)

After you have your answer, the next step (this is where the mindset shift comes in) is to start looking at your content as a habit.

For me, treating my content like a habit looks like spending 25 minutes before I officially even start my work day creating 1 piece of content (or working on 1 small section of a bigger content project).⁠

Other “Content” Habits include:

⚙️Spending 25 minutes hitting send or post on a piece of content so it doesn’t just stay trapped in whatever Google Doc I’m working on
⚙️Spending 25 minutes connecting and having conversations with my community and potential customers
⚙️Spending 25 minutes at the start of week choosing what I’m going to write about that week
⚙️Spending 25 minutes at the end of the week “processing” my writing and adding to my outbox (ready to post) system in Airtable

This is the same approach that’s helped me:⁠

1️⃣ Get rain-or-shine consistent with my blog⁠
2️⃣ Get consistent sales, email sign-ups and invitations to collaborate with
3️⃣ Write a best-selling book (even after putting it off for YEARS)⁠
4️⃣ Create 5 new products this year⁠
5️⃣Knock out funnels in a week or less (like my forever funnel, my evergreen funnels, welcome funnels and more)⁠

It’s made me seem a whole lot more consistent + productive than I actually am.⁠

Want to learn about the content habit system for yourself and unlock more consistency and content results with EASE?

✨✨✨✨✨✨✨

Comment ‘HABIT’ below for the link to the FREE blog post that explains all the behind-the-scenes scoop at how to turn your content into your most consistent content.

Comment "HABIT" for the complete guide for turning

Comment "HABIT" for the complete guide for turning content into a rain-or-shine consistent habit 💌

There’s a C-word that’s kinda controversial around these parts.

One that conjures up images of hustle culture, not-enoughness, and “guess you don’t want it bad enough” shaming.

Guessed it?

That’s right, it’s consistency.

I doubt I’m the first person to tell you that consistency is key to building up momentum for growth, sales, and opportunities. In fact, you’ve probably already seen this proven true in your own business.

But when it comes to content, viewing it as a "task" can lead to a lot of issues in getting and staying consistent.

A big mistake I see people making with their content (and it's something that EVERYONE does) is keeping content on their to-do list.

Instead of looking at 'creating content' as a to-do list task, can you start to see it as a habit instead?⁠

After all, since the content is something you create more than once, it's much better treated like a habit than a one-and-done task (there's nothing more discouraging than checking something off only to have it pop right back up like some kind of whack-a-mole you can't get rid of).

✨✨✨✨✨✨✨

Comment ‘HABIT’ below if you want a complete behind-the-scenes look at how to turn your content into your most consistent content.

I love the idea of 75 Hard created by Andy Frisell

I love the idea of 75 Hard created by Andy Frisella… but I also can’t help but think it feels a little arbitrary in terms of the habits it wants you to focus on. What if those habits don’t support your specific goals? Wouldn’t it be better to design your 75-day sprint around what’s going to move the needle forward for you?

Plus, I think it can be made even more powerful by layering in other habit hacks—like habit stacking from James Clear, trigger habits from BJ Fogg and good old fashioned bribery.

So, modifying 75 hard to support your specific goals? Yes ✅

And, layering other hack hack to improve follow-through? Oui, oui! ✅ ✅

Then, tailoring it all to business? Yes, Yes, Yes! ✅ ✅ ✅

In this week’s post, I’m breaking down how to design your own version of 75 Hard—the business edition >>>

(Credit where credit 100% due: I came across an Instagram account @SabrinaLeeSocials who was talking about how to apply the 75 hard methodology to business. And it really got my wheels turning. What are the business habits that fit within the 75 hard structure? But even with her business edition of 75 hard, I still found it really important to use the structure but tailor my specific habits to my actual goals.)

So read or watch my latest post to learn:

✨ How to combine habit-building strategies for maximum follow-through
✨ The biggest issue with 75 hard and how to fix it (plus apply it to business)
✨ The 5 habit stacks that have made the biggest difference for me this year

✨✨✨✨✨✨✨✨✨

Want the full step-by-step process for tailoring 75 Hard to your business goals? Comment 75HARD and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

🤔 What habits would have the biggest impact on

🤔 What habits would have the biggest impact on helping you reach your goals?

One of the biggest lessons I’ve had is around the utter uselessness of goals unless they’re turned into habits (or one time actions/projects depending on the type of goal you’re working on). I’ve found the, in my experience, magic combo for forming impactful business habits AND sticking to them consistently.

(Credit where credit 100% due: I came across an Instagram account @SabrinaLeeSocials who was talking about how to apply the 75 hard methodology to business. And it really got my wheels turning. What are the business habits that fit within the 75 hard structure? But even with her business edition of 75 hard, I still found it really important to use the structure but tailor my specific habits to my actual goals.)

So start thinking about those goals you’re working on and let’s turn them into something you can move closer and closer to every single day.

✨✨✨✨✨✨✨✨✨

Want the full step-by-step process for tailoring 75 Hard to your business goals? Comment HABITSTACKS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

the biggest mistake you can make for Content ROI i

the biggest mistake you can make for Content ROI is “winging” your content (unless making sales isn’t one of your goals, in which case, carry on).

When you’re just putting out content willy-nilly, you start thinking of sales as more of a matter of luck than strategy…

… versus when you’re being strategic with your content planning, you know those sales are coming in. It’s not only a vibe and level of confidence—it’s a strategic part of the plan.

Because guess what? (At least) 50% of content ROI comes from the planning.

This 💯 doesn’t mean that you’re pitching in every single thing that you post, but it does mean that you’re using your content to create a breadcrumb trail to your offer so that by the time you switch gears into selling, your people are already 80% sold.

They’re ready for that invitation. It does not come as a surprise.

But you can’t get to this point unless you have strategically planned your content

Which is what the 2025 Content Empire Planner and Planning Club is all about.

With the planner, every single month you’ll

✅ Create a revenue plan
✅ Choose an offer to theme your content around
✅ Reverse-engineer juicy topics related to that theme
✅ Design a monthly content map that ensures you’re educating, engaging, attracting and then selling your audience
✅ Measuring your results so you can optimize your strategy

Want to easily nail the planning side of your Content ROI equation?

Comment “2025PLANNER” to check out the planner here and scoop up the launch week pricing until Tuesday!

It’s that TIME of year — when all of those pre

It’s that TIME of year — when all of those pretty planning supplies are ready for the picking to help you gear up for the best year ever.

This year though, I want to challenge you to go beyond pretty.

To embrace form and function.

Because even the prettiest (read: color-coded) plans aren’t going to do a thing if you don’t actually use them.

And so, with that in mind 💭, I’ve designed this year’s 2025 Content Empire Planner with follow-through at the forefront.

Which brings me to… what’s different about this year’s edition 😍

It all comes down to choice.

1️⃣ Option 1: You can grab just the planner. It’s the same content planner you know and love (with a more robust monthly planning section) that comes with the walkthrough workshops and bonus CEO Dashboard + Repurposing Recipes + Monthly Content Batching Sprint.

2️⃣ Option 2: You can upgrade to the 2025 Content Planning Club 🤩 You get everything in option 1 PLUS a planning workshop with me every month and accountability check-ins. And did I mention bonuses?

Here’s the Planning Club Bonus Suite 🎁

* 12 x Monthly Planner Inserts and Trainings to customize the planner for your projects and priorities (you can see the release schedule here)
* 12 Months Complimentary Access to the Content Habit App to make following through on your content plans a daily habit

This is way more than just a “planner” - it’s having direct access to a marketing strategist that helps you figure out your business goals and how to connect them with your content AND a business coach pushing you forward and keeping you accountable.

If you have a business, create content and want to get organized and stay productive—you need this planner (and the upgrade!)

For 1 week (until Tuesday, October 15th), you can grab your copy of the plan for $50-$100 off.

Comment 2025PLANNER for the link!

You can use your customers’ words—almost word

You can use your customers’ words—almost word for word—for headlines, ad copy, social media posts, social media hooks, emails, salespage sections, topic ideas and more.

And it works WAY better than anything you could write yourself (no offense) because it’s what your customers are ACTUALLY thinking and saying to themselves.

Ready to short your way to mind-reading copy?

In my latest post, I’m sharing my ChatGPT survey system ⬇️

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment SURVEY and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

You’ve heard that market research is important.

You’ve heard that market research is important. Talk to your customers, talk to your customers. But what does that mean? And what the heck are you supposed to “do” with that information?

In this video, I’m going to share my tried-and-true system for gathering, organizing and using market research plus the ChatGPT prompt I use to sort through hundreds of responses in minutes.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment SURVEY and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Only read this if you want a better business 💌

Only read this if you want a better business 💌

Have you been in business awhile and are starting to realize that things aren’t exactly turning out the way you’d expected, the way you’d hoped?

The good news, actually make that the reassuring news, is that nearly every business owner ends up here sooner or later. I think it’s very very rare for a business owner to side step this situation completely. The not so reassuring news is that the majority of business owners never end up fixing things, they either keep trucking along status quo even though they’re not happy or shutting down shop. I want you, and I, to avoid this sad reality.

The ultimate truth is that (1) we’re in the driver’s seats of our businesses and have SO much control over what our businesses and day to days look like; and (2) any business model you can think of can absolutely work—it might just take work but it’s worth it.

I’m also not telling you that you have to switch gears over night, take huge income cuts to make the changes you want. There is a little by little process you can use to make the changes you want in a safer and feel good way.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and context on how to put this practice into action? Comment VISION and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

because running your own business is 100% a privil

because running your own business is 100% a privilege that no everyone gets to do.

So make sure you’ve built it around something you love 💕

Business got a lot easier when I figured out this

Business got a lot easier when I figured out this vision hack 💭

Today’s a bit of a vulnerable one for me…

Here’s the backstory:

When I first started my business in November 2014, I was working my first real grown-up job and so my business was really a nights and weekends side hustle.

Because of the constraints on my time and the fact that I didn’t have to rely on my non-existent business income to survive (yet), I was able to create the business of my visions pretty quickly and without pressure.

I’d say no to 1-1 clients (no time), do content the way I wanted and only work on the projects that were worth missing out on my full weekends and evenings. I had no choice but to be super selective.

After going full time in my business though, I noticed my ‘ole pro/con list loving self slipping. Without the “I don’t have time” armour, I fell into people pleasing mode. I started saying yes to clients who weren’t a 100% match to my values and pushed boundaries that I failed to reinforce. I noticed my days filling up with busy work or felt like I was constantly putting out fires instead of doing what I loved most in my business (creating high-value content).

Eventually it all came to a head last year, with one REALLY terrible client experience, a vacation spent mostly in tears and a bathtub breakdown.

That’s when I knew things had to change.

In THIS video blog post, I’m sharing how I realigned with my vision and started making some big changes to my business model (without burning everything down—because some days it was tempting).

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and context on how to put this practice into action? Comment VISION and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Steal my process building the business of my visio

Steal my process building the business of my vision 👀

I see this way too often. People in business for a couple of years, who started with a very clear vision on what they want their businesses to look like and why they want it that way. Only to get a couple of years in to realize they’ve gotten further and further away from that vision.

So much so that they start to feel resentful of their business and like they’re trapped.

If you can relate in any degree, swipe for 5 questions to ask yourself to get your business back on track.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and context on how to put this practice into action? Comment VISION and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

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THIS MINDSET SHIFT CAN CHANGE EVERYTHING FOR YOU:

THIS MINDSET SHIFT CAN CHANGE EVERYTHING FOR YOU:

Here’s a must-know truth about content + results:

The results you’re seeing RIGHT NOW (in your business, in your bank account, in your inbox),

are a direct reflection of how consistent you’ve been in the last 90 days.

So ask yourself:

🤔 How consistent have you been with emailing your list?
🤔 How consistent have you been with publishing a blog/podcast/video?
🤔 How consistent have you been with posting on social? (Or if not social, how consistent have you been at PR/Ads or some other method of gaining visibility?)

After you have your answer, the next step (this is where the mindset shift comes in) is to start looking at your content as a habit.

For me, treating my content like a habit looks like spending 25 minutes before I officially even start my work day creating 1 piece of content (or working on 1 small section of a bigger content project).⁠

Other “Content” Habits include:

⚙️Spending 25 minutes hitting send or post on a piece of content so it doesn’t just stay trapped in whatever Google Doc I’m working on
⚙️Spending 25 minutes connecting and having conversations with my community and potential customers
⚙️Spending 25 minutes at the start of week choosing what I’m going to write about that week
⚙️Spending 25 minutes at the end of the week “processing” my writing and adding to my outbox (ready to post) system in Airtable

This is the same approach that’s helped me:⁠

1️⃣ Get rain-or-shine consistent with my blog⁠
2️⃣ Get consistent sales, email sign-ups and invitations to collaborate with
3️⃣ Write a best-selling book (even after putting it off for YEARS)⁠
4️⃣ Create 5 new products this year⁠
5️⃣Knock out funnels in a week or less (like my forever funnel, my evergreen funnels, welcome funnels and more)⁠

It’s made me seem a whole lot more consistent + productive than I actually am.⁠

Want to learn about the content habit system for yourself and unlock more consistency and content results with EASE?

✨✨✨✨✨✨✨

Comment ‘HABIT’ below for the link to the FREE blog post that explains all the behind-the-scenes scoop at how to turn your content into your most consistent content.

Comment "HABIT" for the complete guide for turning

Comment "HABIT" for the complete guide for turning content into a rain-or-shine consistent habit 💌

There’s a C-word that’s kinda controversial around these parts.

One that conjures up images of hustle culture, not-enoughness, and “guess you don’t want it bad enough” shaming.

Guessed it?

That’s right, it’s consistency.

I doubt I’m the first person to tell you that consistency is key to building up momentum for growth, sales, and opportunities. In fact, you’ve probably already seen this proven true in your own business.

But when it comes to content, viewing it as a "task" can lead to a lot of issues in getting and staying consistent.

A big mistake I see people making with their content (and it's something that EVERYONE does) is keeping content on their to-do list.

Instead of looking at 'creating content' as a to-do list task, can you start to see it as a habit instead?⁠

After all, since the content is something you create more than once, it's much better treated like a habit than a one-and-done task (there's nothing more discouraging than checking something off only to have it pop right back up like some kind of whack-a-mole you can't get rid of).

✨✨✨✨✨✨✨

Comment ‘HABIT’ below if you want a complete behind-the-scenes look at how to turn your content into your most consistent content.

I love the idea of 75 Hard created by Andy Frisell

I love the idea of 75 Hard created by Andy Frisella… but I also can’t help but think it feels a little arbitrary in terms of the habits it wants you to focus on. What if those habits don’t support your specific goals? Wouldn’t it be better to design your 75-day sprint around what’s going to move the needle forward for you?

Plus, I think it can be made even more powerful by layering in other habit hacks—like habit stacking from James Clear, trigger habits from BJ Fogg and good old fashioned bribery.

So, modifying 75 hard to support your specific goals? Yes ✅

And, layering other hack hack to improve follow-through? Oui, oui! ✅ ✅

Then, tailoring it all to business? Yes, Yes, Yes! ✅ ✅ ✅

In this week’s post, I’m breaking down how to design your own version of 75 Hard—the business edition >>>

(Credit where credit 100% due: I came across an Instagram account @SabrinaLeeSocials who was talking about how to apply the 75 hard methodology to business. And it really got my wheels turning. What are the business habits that fit within the 75 hard structure? But even with her business edition of 75 hard, I still found it really important to use the structure but tailor my specific habits to my actual goals.)

So read or watch my latest post to learn:

✨ How to combine habit-building strategies for maximum follow-through
✨ The biggest issue with 75 hard and how to fix it (plus apply it to business)
✨ The 5 habit stacks that have made the biggest difference for me this year

✨✨✨✨✨✨✨✨✨

Want the full step-by-step process for tailoring 75 Hard to your business goals? Comment 75HARD and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

🤔 What habits would have the biggest impact on

🤔 What habits would have the biggest impact on helping you reach your goals?

One of the biggest lessons I’ve had is around the utter uselessness of goals unless they’re turned into habits (or one time actions/projects depending on the type of goal you’re working on). I’ve found the, in my experience, magic combo for forming impactful business habits AND sticking to them consistently.

(Credit where credit 100% due: I came across an Instagram account @SabrinaLeeSocials who was talking about how to apply the 75 hard methodology to business. And it really got my wheels turning. What are the business habits that fit within the 75 hard structure? But even with her business edition of 75 hard, I still found it really important to use the structure but tailor my specific habits to my actual goals.)

So start thinking about those goals you’re working on and let’s turn them into something you can move closer and closer to every single day.

✨✨✨✨✨✨✨✨✨

Want the full step-by-step process for tailoring 75 Hard to your business goals? Comment HABITSTACKS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

the biggest mistake you can make for Content ROI i

the biggest mistake you can make for Content ROI is “winging” your content (unless making sales isn’t one of your goals, in which case, carry on).

When you’re just putting out content willy-nilly, you start thinking of sales as more of a matter of luck than strategy…

… versus when you’re being strategic with your content planning, you know those sales are coming in. It’s not only a vibe and level of confidence—it’s a strategic part of the plan.

Because guess what? (At least) 50% of content ROI comes from the planning.

This 💯 doesn’t mean that you’re pitching in every single thing that you post, but it does mean that you’re using your content to create a breadcrumb trail to your offer so that by the time you switch gears into selling, your people are already 80% sold.

They’re ready for that invitation. It does not come as a surprise.

But you can’t get to this point unless you have strategically planned your content

Which is what the 2025 Content Empire Planner and Planning Club is all about.

With the planner, every single month you’ll

✅ Create a revenue plan
✅ Choose an offer to theme your content around
✅ Reverse-engineer juicy topics related to that theme
✅ Design a monthly content map that ensures you’re educating, engaging, attracting and then selling your audience
✅ Measuring your results so you can optimize your strategy

Want to easily nail the planning side of your Content ROI equation?

Comment “2025PLANNER” to check out the planner here and scoop up the launch week pricing until Tuesday!

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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