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by Hailey | May 1, 2024

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The #1 issue with how people plan their content—

The #1 issue with how people plan their content—

as business owners who ideally are using content as a tool to grow their businesses—is that they don’t generally plan with their offers in mind. This leads to more than just reduced sales but also lower quality leads, reduced ROI from your content efforts and increased frustration and overwhelm. AKA leaving you feeling like you’re stuck spinning on a content hamster wheel with no way to escape.

I get comments all the time from people who use the planner every month after discovering it and all about how it’s transformed their content results.

The planner has recently been remastered and reimagined to help you better keep your offers font and center in your content without feeling like you’re being salesy or not providing value.

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Take control of your content 🗓️ Planning you

Take control of your content 🗓️

Planning your IN ADVANCE is one of the best things you can do for your business.

Download this template once, and you can use it month after month to plan content that’s aligned with your offers and helps you grow.

Comment MCPK for the link 💟

My favourite tool for planning content (strategica

My favourite tool for planning content (strategically!) 🗓️

Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your plan. The issue with the typical approach is that people make a list of topics that fit their content pillars or buckets or categories and just go with whichever one of those topics tickles their fancy the most. OR you might leave things to the very last minute and just end up picking a random topic for the sake of just getting something posted ASAP. I’ve recently made a big update to my FREE monthly content planning template. This bad boy has been downloaded more than 23,409 times as of today and has helped business owners just like you transform their content planning and strategies. I want YOU to be the next content makeover story.

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

🤔 Are you making this #1 content planning mista

🤔 Are you making this #1 content planning mistake?

Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your content.

The issue with the typical approach is that people make a list of topics that fit their content pillars or buckets or categories and just go with whichever one of those topics tickles their fancy the most. OR you might leave things to the very last minute and just end up picking a random topic for the sake of just getting something posted ASAP.

I’ve recently made a big update to my FREE monthly content planning template. This bad boy has been downloaded more than 23, 409 times as of today and has helped business owners just like you transform their content planning and strategies. I want YOU to be the next content makeover story.

Swipe left for the step by step instructions on how to use it ➡️

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

My step-by-step process for documenting systems ⬇️

My process for for documenting new and old system is pretty robust. Not all steps are needed for every system, but here’s an overview of my process:

1️⃣ First, I free write about the system, braindump all of my notes, review the old system if I’m working from something already created and come up with ideas of new things I want to add.

2️⃣ Then, I give myself a definite amount of time for researching, playing with different tools and making a decision on the tech stack for each system.

3️⃣ Next, I’m ready to create my loose outline of the step by step process. This is by no means close to what it ends up as but it’s just a really good place to see the entire flow of the system.

4️⃣ During that loose outline phase, I also identify the “extras” I need to have for the system - these are things like email templates, swipe copy, prompts, image templates, other templates. This is the most time consuming part of the process and it varies great from system to system.

5️⃣ The one thing that helps is acknowledging that these systems are never 100% done and so I’m not pressured to have everything perfect and everything thought of right away.

All I aim to do is identify the most used parts of the process and create tools for those parts that are going to save me and my team time right away.

6️⃣ Finally, I’m ready to set up my system, add in all the links.

7️⃣ I like to then test it at least 5 times and add notes everytime on things I’d like to add or changes I’d like to make.

8️⃣ After I’ve tested it 5 times, I finalize the system, add any of those tried and tested additions and record a walkthrough using Loom or Zoom.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment 17SYSTEMS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Have you tried the “in the margins” method? 🤯

This one is my favourite content project productivity hacks because it’s the least intrusive to whatever else you’re working on. So if you’re a busy business owner with a lot of different things on your plate like client work, big deliverables or family stuff, this is the perfect way to sneak in progress on your content projects.

Here’s how it works:

Step 1: Take the content project you’re working on and break it into specific pieces of content.

Step 2: Assign pieces of content to each workday (usually 1 per day but you could do more as you get quicker)

Step 3: For each piece of content you need to create, come up with an outline that includes 5-8 sections or questions you need to answer

Step 4: Review your to-do list for the day (or your Pomodoro list for the day) and add a 5 minute break after each one for your margin writing

Step 5: Complete the first item or Pomodoro on your to-do list and then follow that up with 5 minutes of writing. The goal is to complete 1 section per writing break.

Then by the end of the day, not only do you have your to-do list done but you also have 1 or more pieces of content written too.

You wouldn’t believe how much content I get created each week just using this margin hack.

✨✨✨✨✨✨✨

Let me be your guide to getting more ROI from your content… follow for more 🔥

(content strategy, sales funnels, online business owner, small business owner, content tips, content projects, project management)

Here’s why routines > projects 📍 This year h

Here’s why routines > projects 📍

This year has been a bit different than others. I’ve been much more focused on ROUTINES over ONE-OFF PROJECTS.

The way I reach my goals used to be all about projects and to do lists. But I wasn’t thrilled with the work-life balance that cornered me into. And so I chose instead to commit to recurring actions (à la routines) and to track those in my little by little pursuit of my goals instead.

And I have to tell you, this won’t be the last year I take this approach.

One area I noticed needed some major TLC and attention was my operations. Through back-to-back project sprints and aggressive growth, things had become, for lack of a better word, messy. So much had changed in how I do things from the tools I use, to the processes I follow, the best practices that are working now, to the strategies I’m running, and I did a less than stellar job at keeping my systems up to date.

So instead of turning “systems” into an all or nothing project sprint, I decided to tackle it the same way I’m tackling most things this year - through a routine.

Every week, I picked one system to build out and focus on. I started on a Sunday (hereby known as SOP Sunday) and kept picking away at it until the following Friday. Some took a lot more work, while others were pretty easy updates.

Curious to know what systems I’ve worked—and which systems have made the biggest difference?

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment 17SYSTEMS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Comment “MCPK” if you want the link too ⬇️

Comment “MCPK” if you want the link too ⬇️

Buying complete “done-for-you” systems is kind

Buying complete “done-for-you” systems is kind of a waste of time 👀

There’ve been at least 5 instances where I’ve brought in a systems expert to design workflows for my business and every time, I’ve found the systems to completely unusable. And not for the reason you might think…

It’s not because they were bad or set up incorrectly, but that I took a passive approach to them and couldn’t integrate myself and my brain into them properly.

I’ve had some success with partially done-for-you systems that gave me a headstart but still required my involvement in the design and set up. And any team member I’ve hired has always been encouraged to make our systems their own (what do I care as long as the outcome is consistent).

So it should come as no surprise that I’m very opposed to people being sold this idea that someone elses’ system is going to work for them right out of the box. For most systems (unless they’re super super simple) the person working the system best be involved in the process of creating them.

For the past 4 months, I’ve overhauled 17 systems and workflows in my business. In this video, I’m sharing exactly what those systems are and how I designed my systems sprint.

It might not work for you the exact way I did it (I hope it doesn’t) but hopefully it gives you some inspiration on what to document next for more ease.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment 17SYSTEMS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Stop drowning in tasks 🚫 Here are 17 systems t

Stop drowning in tasks 🚫

Here are 17 systems that’ll let you spend less time working and more time enjoying the freedom of the business you’ve built.

For the past 4 months, every single week I’d create or update 1 complete workflow. Throughout the summer, there were 17 systems in total that I prioritized.

Swipe to see what they were 👀

It hasn’t been very long but these systems are already paying off BIG in terms of reducing the amount of time I need to make everything that has to happen in my business happen. I know you’ll find some ideas and inspiration for your own version of a systems sprint that will save you time too.

So in this video, I’ve giving you a complete backstage pass to the exact systems I worked on and how I worked on them.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment 17SYSTEMS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Steal my monthly strategy for marketing your membe

Steal my monthly strategy for marketing your membership!

Do you have a monthly membership that you’re struggling to get new members in? Or maybe you have a steady stream of new members, but you want to scale it so you have a higher monthly recurring revenue? Swipe left for the ultimate monthly marketing plan for memberships—all done for you.

Want the link to full detailed post and instructions? Comment MEMBERSHIPS and I’ll send the link to you.

✨✨✨✨✨✨✨✨✨

(Monthly Content Plans, Monthly Content, Monthly Marketing, MRR, Memberships)

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

I used to hate membership models. Back in 2019, I

I used to hate membership models.

Back in 2019, I was even interviewed on @clairepells The Get Paid Podcast and the title of the episode was “We Hate Membership Sites.”

My tune has changed since then. I’m not on the “everyone should have a membership” train but I do think they work for a lot of businesses and many business owners.

The risk with a membership is getting overwhelmed. You already have to create content to market your business and grow your visibility, now you have to create content for inside the membership and to also market the membership to get new members too? It’s a big commitment.

Since that premature declaration 5 years ago, I’ve worked with a lot of membership owners (I’ve even launched a quasi membership of my own with the Content Habit App) and through that work have developed a monthly membership content system that helps make membership content more sustainable.

Watch or read now to learn:

1️⃣ The marketing strategy you can use every single month to increase members

2️⃣ A week by week breakdown of your different content platforms and how to best leverage them

3️⃣ 10 examples of membership-boosting content topics and add-on strategies so you can see the strategy in action

Ready to set up a SUSTAINABLE content system for your membership?

Comment MEMBERSHIPS and I’ll send the link to the full strategy to you!

✨✨✨✨✨✨✨✨✨

(Monthly Content Plans, Monthly Content, Monthly Marketing, MRR, Memberships)

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

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The #1 issue with how people plan their content—

The #1 issue with how people plan their content—

as business owners who ideally are using content as a tool to grow their businesses—is that they don’t generally plan with their offers in mind. This leads to more than just reduced sales but also lower quality leads, reduced ROI from your content efforts and increased frustration and overwhelm. AKA leaving you feeling like you’re stuck spinning on a content hamster wheel with no way to escape.

I get comments all the time from people who use the planner every month after discovering it and all about how it’s transformed their content results.

The planner has recently been remastered and reimagined to help you better keep your offers font and center in your content without feeling like you’re being salesy or not providing value.

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Take control of your content 🗓️ Planning you

Take control of your content 🗓️

Planning your IN ADVANCE is one of the best things you can do for your business.

Download this template once, and you can use it month after month to plan content that’s aligned with your offers and helps you grow.

Comment MCPK for the link 💟

My favourite tool for planning content (strategica

My favourite tool for planning content (strategically!) 🗓️

Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your plan. The issue with the typical approach is that people make a list of topics that fit their content pillars or buckets or categories and just go with whichever one of those topics tickles their fancy the most. OR you might leave things to the very last minute and just end up picking a random topic for the sake of just getting something posted ASAP. I’ve recently made a big update to my FREE monthly content planning template. This bad boy has been downloaded more than 23,409 times as of today and has helped business owners just like you transform their content planning and strategies. I want YOU to be the next content makeover story.

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

🤔 Are you making this #1 content planning mista

🤔 Are you making this #1 content planning mistake?

Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your content.

The issue with the typical approach is that people make a list of topics that fit their content pillars or buckets or categories and just go with whichever one of those topics tickles their fancy the most. OR you might leave things to the very last minute and just end up picking a random topic for the sake of just getting something posted ASAP.

I’ve recently made a big update to my FREE monthly content planning template. This bad boy has been downloaded more than 23, 409 times as of today and has helped business owners just like you transform their content planning and strategies. I want YOU to be the next content makeover story.

Swipe left for the step by step instructions on how to use it ➡️

✨✨✨✨✨✨✨✨✨

Want the link to free planner and instructions on how to use it? Comment MCPK and I’ll send the links right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

My step-by-step process for documenting systems ⬇️

My process for for documenting new and old system is pretty robust. Not all steps are needed for every system, but here’s an overview of my process:

1️⃣ First, I free write about the system, braindump all of my notes, review the old system if I’m working from something already created and come up with ideas of new things I want to add.

2️⃣ Then, I give myself a definite amount of time for researching, playing with different tools and making a decision on the tech stack for each system.

3️⃣ Next, I’m ready to create my loose outline of the step by step process. This is by no means close to what it ends up as but it’s just a really good place to see the entire flow of the system.

4️⃣ During that loose outline phase, I also identify the “extras” I need to have for the system - these are things like email templates, swipe copy, prompts, image templates, other templates. This is the most time consuming part of the process and it varies great from system to system.

5️⃣ The one thing that helps is acknowledging that these systems are never 100% done and so I’m not pressured to have everything perfect and everything thought of right away.

All I aim to do is identify the most used parts of the process and create tools for those parts that are going to save me and my team time right away.

6️⃣ Finally, I’m ready to set up my system, add in all the links.

7️⃣ I like to then test it at least 5 times and add notes everytime on things I’d like to add or changes I’d like to make.

8️⃣ After I’ve tested it 5 times, I finalize the system, add any of those tried and tested additions and record a walkthrough using Loom or Zoom.

✨✨✨✨✨✨✨✨✨

Want the link to full detailed post and behind-the-scenes scoop on each of these systems? Comment 17SYSTEMS and I’ll send the link right to you.

📲 Follow @yourcontentempire for more tips, tricks & all things content and marketing!

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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