Your Content Empire - Your Profitable Funnel - Mug Paris

MARKETING SERVICES

Let’s Take Your Funnel + Marketing to a Whole New Level

For Coaches, Course Creators and Service Providers

BOOK YOUR FREE CONSULT CALL

You’re Here Because You’re Experiencing SomeGrowing Pains…

You’re starting to see diminishing returns with your funnel or marketing strategies that have always worked in the past
You’re struggling to scale up your strategies to reach more people and cut through the noise in a saturated market
You’re diluting your efforts and spreading yourself a little thin between lots of competing strategies and ideas

And you need an outside perspective from a funnel & marketing expert to see opportunities you’re too close to see.

The secret to solving all of these is to integrate all of your marketing channels into one comprehensive strategy…

… so they all work together

… so they all support the bigger picture

… so they all amplify each other's impact

BOOK YOUR FREE DISCOVERY CALL

Your Content Empire - Testimonial - Amber McCue

“Hailey never ceases to amaze me with all of the savvy content strategies she has in her toolbox. Just when you think you have her figured out, she pops up with something more incredible than you could imagine!”

AMBER MCCUE, AMBERMCCUE.COM

“I hired Hailey when I wanted an outside perspective on my content strategy, particularly my funnels. Hailey is extreme through and thoughtful. She doesn’t hold back and really wants to help you succeed. In working with Hailey I felt like I had a trusted advisor on my team, not just a service provider who viewed our interaction as transactional.”

MAGGIE PATTERSON, WWW.BSFREEBUSINESS.CO

“I reached out because I needed help organizing and systematizing our email sales funnels. Since we implemented Hailey’s plan three weeks ago, we’ve seen a 160% increase in the number of new email subscribers. Plus, open rates, click-throughs and engagement are up. I can’t recommend her highly enough.”

KATIE HUNT, PROOFTOPRODUCT.COM

What This Looks Like

(A Whole Lot More Than Just Buzzwords)

Values + Vision-Based Strategies

Detailed intake homework and an interview to get crystal clear on where you want to take the business and what matters to you in getting to that destination. Your vision and values are at the center of the strategies we craft, tactics we choose and plans we put together.

Marketing Channel Integration

Combine your paid, content, email, and social media channels into a single strategy that amplifies your message across every touchpoint. This is how we’ll design a seamless journey that guides your audience from first impression to lasting relationship.

Data-Driven Decisions

Custom measurement dashboards and on-demand reports that turn complex data into clear insights you can take action on. You'll always know exactly what's working, what isn't, and why.

Funnel optimization

In-depth funnel audit to identify exactly where your best opportunities for scaling via increased traffic and conversion optimization lie.

Measurable ROI

At the end of the day, it's ROI that matters, so every strategy, tactic, and campaign is designed with clear return targets in mind. We establish concrete metrics to track your investment against results, ensuring that your marketing budget turns into measurable business growth.

We Go Deep so You Can Grow Fast

More than just surface-level insights, we pair data with implementation plans to help you accelerate your path from metrics to momentum.

READY TO PARTNER UP?

GET THE SUPPORT YOU NEED

How We Can Work Together

Funnel Strategy & Optimization

Project

✓ Choose between funnel strategy & set-up, funnel optimization, funnel scaling or all 3 phases
✓ Each phase includes: 90-minute intensive to gather all information required to create strategy
✓ Delivery of funnel strategy and implementation plan within 2 weeks of intensive
✓ 15-30-45 day check-in calls on funnel results and progress
All projects are customizable to your exact situation and needs so after booking a consult call, you'll receive a custom proposal but pricing starts at $1500

Book Free Consult Call

Launch Strategy & Management

Project

✓ 90-minute intensive to map out your launch details
✓ Delivery of launch strategy including messaging, calendar and communications plan within 2 weeks of intensive
✓ Project management for launch in Asana, Airtable, Clickup or task management tool of your choice
✓ 15-Minute weekly check-in calls during the launch
All projects are customizable to your exact situation and needs so after booking a consult call, you'll receive a custom proposal but pricing starts at $3500

Book Free Consult Call

12-Month Marketing Strategy Intensive

One-Off Strategy

✓ Deep-dive audit of your existing marketing, messaging, positioning, offers and sales systems
✓ 90-minute intensive to map out your priorities
✓ Delivery of 50+ page strategy within 4 weeks including your 12-month marketing strategy broken in quarterly plans
✓ Quarterly check-in calls
All projects are customizable to your exact situation and needs so after booking a consult call, you'll receive a custom proposal but pricing starts at $4500

Book Free Consult Call

Ongoing Marketing Management & Strategy

Ongoing Support

✓ Audit of existing marketing and sales funnel plus optimization report
✓ Biweekly strategy meetings
✓ Voxer or Email support in between calls
✓ Review of marketing assets
✓ Project and team management for implementation of marketing strategy (as needed)
✓ Custom marketing measurement dashboard and monthly reports including optimization opportunities
Minimum 6 month commitment

Book Free Consult Call

Lauren Bongiorno, Diabetic Health Coach

108 new members within 3 months

9.76% Conversion Rate

3.4X ROI on Package Investment within 3 months

Elizabeth Meyer, Salt Project

101 sales within 3 months

5.4% Conversion Rate

4.2X ROI on Package Investment within 3 months

Dee Gautham, Boss Body Revolution

116 Sales Calls Booked Within 2 Months

7.56% Conversion Rate

633 New Leads Added to List Within 4 Weeks

Nicola Taylor, The Maker's Business Toolkit

2.67% Conversion Rate in Membership Funnel

Tripled Earnings Per Lead to $3.31

90% ROI within 2 Months

MEET YOUR NEW MARKETING PARTNER

Hailey Dale, MA

I’ve been supporting businesses through savvy marketing strategies and funnels for over 10 years.

My specialty lies in integrating a lot of different channels into a single strategy that supports and accelerates your path to your overall business vision and goals.

I pair that strategic approach with a Project Management Professional (PMP) certification ensuring your marketing initiatives are both ambitious and achievable.

Take a look at some recent results:

Case Studies

Dee Gautham
Health Coach

Dee Gautham is the Founder and Head Coach at the Boss Body Revolution. Her mission is to transform the weight loss industry by using evidence-based methods and food psychology to help women lose weight sustainably and effectively. Dee is a NASM Certified Personal Trainer, ACE Certified Fitness Nutrition Specialist, and has personally coached 200+ women worldwide.

+119 Sales Calls Booked Within Testing Protocol Period

47.2% Conversion Rate for Opt-In Page with Cold Traffic

The Problem

Before We Started

Dee was expanding her coaching program by bringing on new coaches so that she could help even more women reach their fitness goals through her signature method. She wanted to build out an evergreen sales system to keep her client pipeline full of potential clients for herself and her coaches.

NCreate a new signature freebie to help audience stop emotional eating
NWrote and designed opt-in content (opt-in page, thank-you page)
NWrote welcome emails and check-in emails
NSet up consultation call invitation funnel for thank-you page

7.56% Funnel Conversion Rate to Sales calls

$0.42 Average Cost Per Lead for Paid Ads

The Solution

What We Did

We created and implemented a consult call funnel and paid ad strategy to attract more leads, validate that they’re a good fit for the program and invite them to apply for a consultation call. See more details below:

NWrote follow-up & consultation call invitation sequence
NRan funnel through testing and optimization protocol
NDesigned 3-month traffic strategy to launch sales funnel
NRan 4-week paid ad campaign to generate leads for testing funnel

Your Content Empire - Andi Smiles - Testimonial

Andi Smiles,
Bookkeeper and Educator

Andi Smiles, small business financial consultant and coach, teaches rad business owners to take control of their finances so they can step into their personal power. She’s helped hundreds of self-employed folx organize and understand their business finances, while also uncovering their emotional relationship with money. Using her signature income forecasting process, Andi helps her clients identify their big wild dreams and create a profit plan to get there.

+ Added 1082 People to Email List With Promoted Pins Campaign

$10.22 Earnings per Lead

The Problem

Before We Started

Andi has a lot of content already created and wants to find a way to leverage it in a more automated and evergreen way instead of continuing to create more and more, week after week. She’d also like a way of selling her main program (Bad Ass Business Finance) and smaller offers; getting them in front of her existing (and new) subscribers on a more regular basis. Would like to be getting 10 sales per month when right it’s only sold through live launches.

+ Scaled Funnel to Goal of 10 Sales Per Month

370% ROI within initial testing and optimization phase

Solution

What We Did

We initially developed a forever funnel system which included 3 x 6 week email sequences (5 weeks of themed value emails followed by 1 week of offer emails) that alternated between selling her main program (Bad Ass Business Finance) and smaller offers. We also set up an evergreen promoted pins campaign to her opt-in so she could continue adding people to her email list while stepping back from regular content creation. She’s since hired us to create 2 more sequences meaning she has 30 weeks of automated content that nurtures her audience while selling her offers.

“It's a complete funnel setup, from the strategy, content creation, setup and testing, everything is done for you so you don't have to worry about the funnel. I know I can make a funnel myself, (although not as good as you I'm sure) but I'm at the point in my business where I need someone to implementing things for me. I like that you advocated for me to not create more content and figured out ways for us to add bonuses into the offers that were content that I had already created. I loved having everything setup for me and I especially love that there's a testing phase. If there wasn't I know I would get this thing setup and completely forget about it.”

Nicola Taylor
Artist & Digital Product Creator

Nicola is a fine art photographer and the founder of The Maker's Business Toolkit where she helps makers and artisans build businesses around their creations. Her flagship offer is The Maker's Yearbook, a planner and goal setting workbook designed especially for artists, makers and handmade business owners. And she also offers a membership, Maker's Momentum Club, which is a membership community for artists, makers, and handmade business owners who are ready to roll up their sleeves and take action to find more customers, create a consistent income and run a profitable business.

61.31% Conversion Rate for Opt-In Page with Cold Traffic

90% ROI within first 8 weeks of testing the funnel

The Problem

Before We Started

Nicola sells a planner (The Maker's Yearbook) and runs a membership (Makers Momentum Club). And currently, the majority of her sales for the membership come from upsells on the Makers Yearbook which means she's getting the majority of her new members in a 5-month window from September to January. She'd like to create an evergreen sales funnel to bring new members in year-round.

NCreated quiz content (questions, results)
NCreate quiz sign-up content (opt-in gate, result pages)
NWrote welcome emails and check-in emails
NSet up quiz funnel in her email and quiz software
NDesigned and wrote promo images and copy for quiz

2.57% Conversion Rate in the Funnel

$3.31 Earnings Per Lead (With a Low-Ticket Offer)

The Solution

What We Did

We wanted to choose and create a freebie that would provide a lot of value, help her segment her audience in order to best serve them and get more members into Makers Momentum Club (while growing her audience in preparation for the annual planner launch too). From countless conversations with her members and customers, Nicola knew that her audience struggles with overwhelm and prioritization most of all and so we designed a quiz to help solve that problem – The Momentum Builder Quiz. The best part about the quiz was that she was able to pull the quiz into the membership itself to provide a tailored curriculum for new and old members on what to focus on first in the membership.

NWrote quiz follow-up & membership sales sequence
NWrote upsell sequence to upgrade members to annual tier
NRan funnel through testing and optimization protocol
NDesigned 3-month traffic strategy to launch sales funnel

Your Content Empire - Lauren Bongiorno - Testimonial

Lauren Bongiorno,
Diabetic Health Coach

Lauren is an author and diabetic health coach who coaches and creates resources for people with Diabetes all over the world. She’s a leading voice in the online community to her 30k followers, as an ambassador for Lululemon, on the global council for Beyond Type 1, and was recently nominated by Pure Wow as one of the Top 100 entrepreneurs to watch for 2019 for her work in the diabetic space.

+ Added 1490 People to Email List

+ 52 Sales Calls Booked with a 6.86% Conversion Rate

The Problem

Before We Started

Like a lot of entrepreneurs, Lauren has different offers and ways that she work with clients. She offers coaching (private and group) as well as products (like her Diabetic Health Journal). She felt like she was constantly being pulled between her different offers when it came to choosing which to promote and like she bouncing between one to the next.

+ 108 Sales with a 9.76% Conversion Rate

8X ROI on Paid Ad Spend

Solution

What We Did

We developed 2 evergreen sales funnels and then incorporated a funnel stacking strategy that would transition subscribers from one funnel to the next one. The first funnel was for the Diabetic Health Journal and the second was a consult-call funnel for her coaching. We also set-up, tested and optimized a Facebook ads campaign for her.

“As an entrepreneur, I've learned to surround myself with people who have skills that I lack. FB ads and email funnels were something I knew I wanted to be doing in my business but I had no idea where to start. I put it off for a while because it was outside my comfort zone, and it wasn’t until I found Hailey that I felt confident moving forward with them. Hailey took the reins and created a system for me that was not only profitable, but really helped me create more space in my day to work on the things that are in my zone of genius!”

What Happens Next

If you want to create a clear path from where you are to where you want to be,

Here’s what to do now:

Click the “I’m ready” button below to book a time for us to chat so we can discuss your goals and see whether we’re a good fit.
Then if we’re a good match, I’ll prepare a detailed proposal of recommended next steps and we’ll meet to go over it and discuss questions and next steps.
Once you sign on, we’ll get started with the intake homework and kick-off call or intensive!

I'M READY

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