“As an entrepreneur, I've learned to surround myself with people who have skills that I lack. FB ads and email funnels were something I knew I wanted to be doing in my business but I had no idea where to start. I put it off for a while because it was outside my comfort zone, and it wasn’t until I found Hailey that I felt confident moving forward with them. Hailey took the reigns and created a system for me that was not only profitable, but really helped me create more space in my day to work on the things that are in my zone of genius!”
The Minimalist Marketing Guide to Content in 30 Minutes/Day
HEY THERE!
I’m Hailey – content strategist and founder here at Your Content Empire where we help you create moreprofitable,purposefulandproductivecontent — and hopefully enjoy yourself more while doing it too.Learn more about me here >>
All or nothing. That’s the biggest mistake I see business owners making when it comes to their content strategies. They believe that if they can’t do everything (or almost everything) they want to with their content, it’s not worth doing anything.
Big mistake. There’s a ton of progress you can be making – even if you can’t afford to spend hours each day growing your business.
Need proof?
One client of mine initially refused to launch her blog until she had 3 months of pre-written content to publish on it. We jumped in, put the blog up, focused on just 1 post every 2 weeks (sometimes she managed more) and fast-forward 3 months and she has a $14k launch of her coaching program from the audience she cultivated with that lite approach.
Are the results as good as they could have been if we’d gone all out on her content strategy? Heck no! But they’re about 14k times better than they would have been if we’d gone with her original plan of doing nothing.
Another client had an original freebie idea that she was so excited to create and share to grow her email list. But as you know, amazing ideas take time to execute, and her timeline to produce her idea was 8 weeks. So we created a temporary freebie, built her list to 250 from 0 in 4 weeks, and used their input to create an even better freebie that would add 1500 people to her list within a month of launching it.
Can you relate to sometimes wanting to resort to this type of waiting game mentality?
I totally can – and catch myself trying to get away with it all the time.
We’re all busy but even just doing a little bit can grow your business, keep you top of mind with potential customers, and build an engaged audience.
Prefer to watch this blog post instead? Click on the video below!
The Minimalist Content Marketing Schedule
I recently shared my Minimalist Content Marketing Strategy and I wanted to follow that up with a schedule you can use to fit your marketing into 30 minutes a day.
So even if you say you have ZERO time for content, all you’ll need is 30 minutes a day, 5 days a week to use this minimalist content marketing strategy and see the results come rolling in. I recommend checking out the full strategy here and then coming back here for my schedule.
Each day you’ll find a task breakdown with estimated times. You’ll also have a ‘supporting system’ recommendations. A system that you can create to make your content process even easier, quicker and more effective.
Because you’re a busy boss, choose two social media platforms to focus on instead of trying to do them all.
On your marks, get set, go!
Day 1: Draft Your Blog Post
For day 1 of the week, we’ll focus on outlining a new blog post. If you’ve read the Minimalist Content Marketing Strategy though, you know that I recommend creating 12 capsule content pieces that can then be reshared and repurposed. So if you haven’t yet created those 12 essential posts for each of your offers, use the schedule below.
If you’ve completed your capsule content collection, you can either use this time for repurposing, spend more time engaging, or take advantage of winning the time lottery and use the time for something else!
Here’s your 30-minute marketing schedule:
20 Minutes: Free write your blog post
10 Minutes: Do a sweep on your main social media channels to respond to any comments or messages, and engage with 2-3 posts per channel
Supporting System: Editorial and Topic Inspiration
A longer-term system to have in place is an editorial calendar and inspiration topic bank (so that you don't have to wonder what you're writing about next). Read the Minimalist Content Marketing Strategy first to create your capsule content plan and topic list.
Day 2: Prepare Blog Post to Publish
20 Minutes: Finish writing your blog post
10 Minutes: Do a sweep on your main social media channels to respond to any comments or messages, and engage with 2-3 posts per channel
Supporting System: Blog Writing System
Set up templates and checklists for creating your blog posts to make writing and editing them more streamlined. If you’re doing written blog posts, I touch on my free writing system and template in this blog post.
Day 3: Create Your Images
20 Minutes: Create images for your blog post
10 Minutes: Do a sweep on your main social media channels to respond to any comments or messages, and engage with 2-3 posts per channel
Supporting System: Graphics Guide & Templates
Set up your graphics guide (colours, heading styles) and image templates (so you only have to update the stock photo and title for each post). Use this post here as a guide.
Day 4: Your Promotional Messages
20 Minutes: Write social media posts and newsletter for your blog post
10 Minutes: Do a sweep on your main social media channels to respond to any comments or messages, and engage with 2-3 posts per channel
Supporting System Recommendation #1:
Set up an email newsletter template so you can simply update it and send and a newsletter posting checklist to help you format it in a consistent style.
10 Minutes: Do a sweep on your main social media channels to respond to any comments or messages, and engage with 2-3 posts per channel
Supporting System: Blog Posting Checklist
Create a blog posting checklist to make posting your blog a breeze. CoSchedule is what I use to automate my social media posting (must-have feature = social templates!)
General Rule
This is your minimum viable content output – anything above and beyond – bonus! The only other thing you have to do outside of this is to be responsive. Maybe you’re waiting in line or have a spare moment – during these times, use your phone to check + respond to any blog comments and interact on your two chosen social media platforms.
Start Marketing Your Content Today
Marketing your content can feel daunting, especially if your time feels stretched thin day-to-day. But with the right minimalist approach, you can start marketing your content with a small time investment each day in a way that doesn’t feel stressful.
Doing this successfully will help you drive traffic to your amazing content. This increases the chances your ideal client will connect with the content and with you.
Want my free capsule content planner to plan out your minimalist content strategy? Grab your copy by signing up for the free workshop here ↓
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