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How To Design a Productive Week Where You Get Everything Done

Hailey Dale
How To Design a Productive Week Where You Get Everything Done

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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>

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How To Design a Productive Week Where You Get Everything Done

At the height of my planner obsession (2015), I bought 13 different planners in search of my “perfect planning solution” and “productive week creator”. That mythical instrument that would turn me into a to-do list checking machine and magically create more time out of thin air.

And while I didn’t find it between any of those beautiful covers, I did discover that I need something that can manage my whole day and not just my business, or just my work projects or just my personal life – it needs to be all-encompassing. I need a high-level view of everything!

And that's why I created the Weekly Planning Kit – a tool that makes any planner (or no planner) work for me. It's the perfect insert to your existing planner – most of which are missing this hybrid weekly dashboard and project planner.

Prefer to watch this blog post instead? Click on the video below!

You can grab that template for yourself here:

How To Design a Productive Week Where You Get Everything Done

My Approach to Planning a Productive Week

I’ve written about my top-down (and bottom-to-top) approach to productivity before, but I really don’t think productivity is the end goal for any of us. 

Who wants to be productive if it’s on the wrong things? That’s why productivity and goal setting are inextricably tied together. 

For me it works best if I set my intentions at the annual level, back those intentions up with goals at the quarterly level, make those goals into projects at the monthly level and turn those goals into actions at the weekly and quarterly level. 

So that’s what I want out of a weekly planning dashboard: a way to give my goals the project plan treatment and turn them into bite-sized actions so I can have the most productive week possible!

Create Your Productive Week Planning Kit

Step 1: Set your 4 top intentions for the week

What are the goals (or their subprojects) that you’d love to get done this week? 

The reason we limit ourselves to no more than four is that we want to make sure you end the week with these things done instead of ending the week with 5% progress of 10 different things (the start less, finish more approach)!

Just remember, if there are a couple of things you need to do on another product because of external deadlines, there’s an “other” section in the planner where you can put those. 

Step 2: Give each of these the “project plan” treatment

For each of these priorities, we want to come up with up to 6 action steps that you’ll focus on taking this week to move that project to completion. 

My rule of thumb is to make sure that none of these action steps take longer than 2 hours—otherwise, you might need to break the product down even more. 

Repeat the process until all of your priorities have been broken down. 

Tip for Service-Based Business Owners: When I’m planning, I like to have 3 priorities be dedicated to internal projects and then the fourth one for client projects I need to work on that week so I’m not overscheduling myself and leaving no room to take care of my clients. 

Step 3: Give your work blocks a home on your calendar

In order to make sure you actually “do” the work, we want to make sure to assign them to a particular day of the week. 

Option 1: Use the bottom section to allocate specific tasks to specific days

Option 2: Break out the highlighter (or using the apple pencil if you’re doing this digitally), colour-code each day and then assign tasks using the specific day’s colour. 

Option 3: Go with the theme day approach. I have one day a week for client work, so I know that all the work blocks within that priority will happen on that day. I have a day for marketing/content, so if I have any projects in that category, I know easily where to put those work blocks. 

Make Your To-Do List Less Daunting and Practically Guarantee a Productive Week

You’ve got the list for your business tasks, the one for your client needs, and the other for what needs to get done around the house. But what if it was all put together into one seamless planning kit?

With the Weekly Planning Kit, you’ll be able to amplify your current planner, or live without a planner altogether, by:

  • Setting your top 4 intentions for the week
  • Giving each intention the “project plan” treatment
  • Giving your work blocks a home on your calendar

This is the BEST hybrid of weekly dashboards and project planners.

Start giving your weekly intentions the project treatment to actually get them done by downloading the weekly planning kit. 

How To Design a Productive Week Where You Get Everything Done

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How To Design a Productive Week Where You Get Everything Done
Hailey Dale
How To Design a Productive Week Where You Get Everything Done
How To Design a Productive Week Where You Get Everything Done
How To Design a Productive Week Where You Get Everything Done
How To Design a Productive Week Where You Get Everything Done
The Content Post-It Method: 30 Days of Content With This Simple Daily Challenge
The Complete Content Audit Action Plan
The ChatGPT Survey System
Freebies vs. Low-Ticket: Which is ACTUALLY better for growing your list? 🤔

Everyone’s raving about low-ticket offers being the holy grail of list building... but is that really true for YOU?

I’m breaking down the honest pros and cons of both strategies so you can make the right choice for your business right now. Swipe through to see:

✅ The hidden advantages of freebies that nobody talks about 

✅ When low-ticket actually makes sense (and when it’s a money pit) 

✅ 5 key factors to consider before making your decision

The truth? There’s no one-size-fits-all answer. But swipe this carousel to figure out which path is right for YOUR specific situation.

P.S. I’m hosting a workshop on March 12th all about how to create a sales funnel that works in 2025. Comment WORKSHOP and I’ll send you the link to sign up.
That bundle or summit you just contributed to? It’s filling your list with dead weight...

Yes, there’s some anecdotal evidence and Cinderella stories from those who they’ve worked for but the majority are doing a lot more harm than good. 

From the participant/customer side: Yes, they get a firehose of information but there’s also so much information that very little (if any) of it gets implemented. 

From the contributor/speaker side: Yes, you get exposure and a big jump in email sign ups, but because all of those people are also signing up for 10+ other people’s lists too, they’re below the lowest form of validated. 

I worked with a client who had started hosting bundles and had grown her email list from just over 1000 to 40000 in a year (!) but when she launched her brand new course couldn’t get a single sale. We worked together after the fact to work on nurturing and validating that list so it came down to around 10K left on the list but after a lot of content, they started converting. 

There’s no way to short cut growing your email list. You’re better off with validated people who want to be there than a whole heap of people who have nearly zero buy-in. 

If you have grown through summits and bundles, have a really good welcome sequence (longer than you think you need) and don’t be afraid to remove people who don’t interact with it. 

One of the things I’m covering in my upcoming workshop all about how to design a funnel offer that’ll sell in 2025 is the validation process. 

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
Launching your funnel is just the FIRST step—not the end goal! 

Too many business owners hit publish and call it a day, then wonder why they’re not seeing results.

The real magic happens in what you do AFTER launch, and I’ve got a system that’s helped my clients’ funnels outperform industry standards by 3X.

Here are the 4 crucial steps I implement after every funnel launch:

1️⃣ Set up a proper measurement system (no more guessing!)
2️⃣ Optimize all your online hotspots (most people miss this completely)
3️⃣ Run my proprietary Testing Protocol with your existing audience
4️⃣ Create a sustainable traffic strategy that fits YOUR business

The Testing Protocol is my secret weapon—it lets you perfect your messaging while generating initial sales to fund your scaling efforts. Your audience becomes both your testers AND your initial investors!

Want me to walk you through my complete post-launch system step-by-step?

Watch the full breakdown on YouTube to get the entire step-by-step strategy!

#funnelstrategy #marketingtips #onlinebusiness #salesfunnel #digitalmarketing #conversionoptimization #funnelhacks
Stop treating your funnel launch as the finish line! After you hit publish is when the REAL work begins.

My “Testing Protocol” strategy has helped client funnels outperform industry standards for years—here’s why:

Instead of leaving your funnel to die after launch, strategically run your existing audience through it in small groups. These “test subjects” (aka your most engaged followers) help you:

 ✅ Optimize message open rates

 ✅ Improve click-through performance

 ✅ Generate initial sales to FUND your paid ads

The best part? Your audience helps perfect your funnel AND gives you the capital to scale it with confidence. No more guessing if your funnel will convert when you start running traffic!

Comment “FUNNELLAUNCH” if you want the full video with ALL 4 strategies for what to do after launching your funnel (hint: most people skip #2 completely!)
What happens after the funnel purchase matters more...

The main goal of your funnel is to make a sale, right? But after you make that sale comes your biggest window of opportunity (my customer multiplication formula) and most people are majorly dropping the ball here ↓

They send the offer and then treat new customers like everyone else on their email list → when they should be treated like anyone but.

Those who do take advantage of this opportunity turn new customers into brand ambassadors, repeat purchases and referrals.

How does this relate back to touchpoints?

This comes back to building your funnel around touchpoints. Looking at data for 2025:

📊 Past customers only need 1–3 touches on average
📊 Warm inbound leads need 5–12 touches
📊 Cold prospects require 20–50 touches

Even though it takes WAY less touchpoints to upsell existing customers, most people hyper focus on bringing in new sales when focusing on your existing customers is a much better way to bring in repeat AND new sales.

What is the delight and invite funnel?

That’s where the delight and invite funnel comes in. It becomes your offer delivery sequence with more delight and invite opportunities woven in.

The main goals of this funnel:

🏆 Incorporate feedback loops to get ahead of challenges your customers experience + be first to hear about wins

🏆 Create assets and campaigns around customer results

🏆 Connect directly with new customers to let them know they’re seen and appreciated

🏆 Incentivize them to share the offer with their audiences and friends

🏆 Invite them to exclusive offers

Here’s the customer multiplication formula this funnel is built upon:

Delight x Invite = Turning Every Happy Client Into 2-3 More

This formula (and the strategies behind it) is one of the things I’m covering in an upcoming workshop about designing a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
How To Design a Productive Week Where You Get Everything Done
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