Think you need a massive budget to grow your small business fast? A celebrity endorsement? Perhaps a viral video with millions of views?
Sure, unsurprisingly, these things can do big things for your small business. But they aren’t crucial – not even close.
The number one secret to growing your online business in half the time and for zero the cost is to focus on your content. It shouldn’t be a surprise that the value of your online business is largely determined by your quality & use of original content.
But what is a surprise is how many people just throw together a few loosely related blog posts as their content strategy and call it a day. This approach isn’t doing them or their customers any favours.
Don’t be one of those small business owners. Ever.
Creating quality content that is aligned with your business strategy can be easy and it has one of the highest returns on investment than pretty much anything else you could do (assuming you don’t have an unlimited budget, an A-lister BFF or a video of your cat meowing your company jingle).
Putting some thought into your content strategy isn’t going to require a huge amount of extra work – if anything it’s just going to ensure that each piece of content does as much for your business & business goals as possible. For example, with a content strategy, it’s possible to reuse and repurpose a single piece of content in a variety of different ways without the fear of boring your audience.
Why focusing on creating & distributing content is the best strategy for your small biz growth?
- It provides value to your readers (building relationships with potential customers)
- It establishes you as an expert in your field (building trust and credibility with potential customers)
- It attracts people to your website and email newsletter list (generating a list of qualified leads)
To maximize the benefits that your small business generates from your content, it’s important to have a thoughtfully designed strategy. Click below to download the free Monthly Content Planning Kit.
Take action on this post with these 3 steps or save it for later (will be on your dashboard).
|1||Download the Monthly Content Planning Kit|
|2||Evaluate your last 3 blog posts against the 3 reasons|
|3||Choose or evaluate 3-5 content categories that your ideal customer would actually want to read about|
Download the FREE Monthly Content Planning Kit that you can use right away to start creating amazing content easily + consistently