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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. So if you’ve been struggling to get new clients (or your first client), this series is for YOU! And in this blog post, I'm teaching you my value blitz campaign method to leverage social media to book out your services!
Have you read Part 1 (How to Message Your Service-Based Offer)? If not, click here.
Have you read Part 2 (How to Set Up Your Discovery Call System)? If not, click here.
Have you read Part 3 (How to Create an Interest List for Your Services)? If not, click here.
Part 4 of this 7-Part System is all about generating buzz and letting people know about your services. The last thing you want to be is a best-kept secret and this value blitz campaign is going to get you out there in a big way that doesn’t feel salesy or spammy.
You’ll be running this campaign for 4 days so make sure to add time in your calendar to follow through (cause learning is great and all, but it means nothing if you’re not taking action)!
Make sure to download the Value Blitz Campaign Checklist below:
The strategy behind this Value Blitz campaign is to make sure people see your posts. So we’re going to come up with 10 value posts and post them in 5 spots over 4 days.
The first part of this process is to create your strategy. And it’s pretty simple, choose 5 places where you’ll post your value messages.
Here are some suggestions of places to post:
I recommend making 3-4 of your “spots” 3rd party Facebook groups and optimizing your personal Facebook profile so that any traction you do get in these groups leads to people checking out your website. To optimize your personal profile, update your profile picture, claim your business so that it shows you work there, update your bio to include what you do and link to your website and Instagram account.
When I was just getting started in services, I met at least half of my clients in Facebook groups so I know how powerful they can be – especially when you’re just starting out. I can’t think of a better place to meet and interact with new people and give free help and support in your zone of genius.
We’ll be posting your messages on a rotating schedule. But for now, just name and claim those 5 spots you’ll be using for this campaign.
Take Action: Choose your 5 spots where you’ll be posting for your value blitz campaign.
The first step is to create 8 social media messages that you can use to provide mega value to potential customers and sell without selling.
Here’s how to do it:
Brainstorm topics for your posts.
Now at this point, you might be thinking you’ll be giving too much away for free. But here’s why you aren’t and here’s why this works: Each post will only feature 1 action, 1 tip or 1 step. You aren’t giving away the entire how. Also, this style of content will be an irresistible beacon, a siren’s song to your potential customers who need your help.
The good news is that you’ll be able to reuse these posts in newsletters, blog posts or in a number of other ways.
Take Action: Write your 8 value posts.
So now that you have these hot, little posts all ready to go, here’s how you’re going to use them for the remaining days of this campaign.
Here’s an example of the message schedule for the remaining 4 days of the challenge:
Take Action: Follow the schedule to run your 4-day value blitz campaign.
There’s no value in keeping your offerings secret, which is why part 4 of this 7 part series is all about getting people to see your content. And how do you do that? Through three easy steps:
By running your campaign this way, you’ll provide huge value to potential customers, selling to them without being overly salesy in your messaging. Let’s go create!
Need some extra support with this process? Click on the image below to get the Leveraging Facebook Groups Worksheet.
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